Why Sustainability Matters in Modern MarketingIn today’s marketplace, sustainability is more than just a buzzword — it’s a business imperative. Consumers increasingly expect companies to take responsibility for their environmental impact, and many are now basing purchasing decisions on a brand’s sustainability practices. This shift presents a unique opportunity for businesses. By turning sustainability initiatives into a core part of…

With just a click of a button, your paid media campaign will go live for everyone to see. It’s that simple, right? Well, not quite. What you and your target audience see is a tailored, well-designed message about your product, service or brand. However, what you don’t see is the extensive work behind the strategy, creation, development, and ongoing optimizations of…

Brand strategy is a critical component of a business. An effective brand strategy aligns all elements of a business with its target audience and helps sustain a strong brand presence in the marketplace. It helps distinguish what sets a company apart from its competitors and conveys the personality you want consumers to associate with the business. One of the first steps…

Key Takeaways:Cryptocurrencies have been around since 2009 and have been adopted as a form of payment by thousands of businesses across the United States. Cryptocurrency investing is still very risky and should be treated with caution, even if only using it as a form of payment. Online merchants can easily accept credit cards, but accepting cryptocurrency in your eCommerce store…

I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of your values is a great way to connect with others who value the same things. Much like this exercise, I often think about my experience as a customer of other…

As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you receive from social media are dependent on a very important factor– followers! Your number of followers is certainly not the primary way to measure the success of your business, but it…

Most business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not only brand awareness, but fierce brand loyalty. With so many social media platforms out there, you may be unsure of which ones are best for your company and which ones are a waste of your…