Inbound Marketing
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Tips for Building an Effective Social Media Strategy in 2022

March 31, 2022
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Xponent21
By now, most businesses have realized the power of an effective social media strategy. However, not all businesses have the time or resources to spend building said strategy. While there are articles and books explicitly dedicated to the best social media marketing tips, it doesn’t have to be that complex. There are a few simple ways that you can build

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5 Ideas for How to Overcome Blogger’s Block

April 18, 2018
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Courtney Turrin
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and

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How to Start Blogging for Small Businesses

February 26, 2018
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Xponent21
The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do list in front of you. Previously, I presented several reasons why small businesses need to be blogging. In this article, I’ve outlined a tried and true process for writing blogs and a basic list of

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blogging for small businesses

Small Businesses: Why You Should Be Blogging

February 26, 2018
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Xponent21
Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list goes on. When you have a moment to finally sit down and catch your breath, the last thing you

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What Is Inbound Marketing?

February 16, 2016
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Will Melton
Over the past decade, marketing has been changing. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking. It used to be commonplace to purchase ads and spend countless hours shaking hands and sending follow-up notes. While finding results using those methods may not have gone away entirely, businesses who have adopted the inbound

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This FREE Investment in Your Marketing Will Perform Better Than the Stock Market

January 12, 2016
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Will Melton
If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in

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