Inbound Marketing
My Top 5 2025 Marketing Strategies: A Roadmap for CMOs and Growth Leaders
December 1, 2024
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Will Melton
Ready to break away from the pack and propel your business into a new era of exponential growth? AI is upending every industry, new podcasts are as common as morning coffee, and endless doom scrolling consumes your audience’s attention—the marketing landscape is shifting beneath our feet. The year 2025 isn’t just another year—it’s a turning point. Seriously, the dusty old…
Tips for Building an Effective Social Media Strategy in 2024
August 18, 2024
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Will Melton
By now, most businesses have realized the power of an effective social media strategy. However, not all businesses have the time or resources to spend building said strategy. While there are articles and books explicitly dedicated to the best social media marketing tips, it doesn’t have to be that complex. There are a few simple ways that you can build…
An Organic SEO Strategy to Take You to the Summit of Search Results
December 29, 2023
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Courtney Turrin
This article is the second in our SEO Strategy series. If you haven’t read the first article, we recommend starting there to gain foundational insights into how organic SEO fits into your broader SEO Strategy. Organic SEO: The Lynchpin of a Winning SEO Strategy In our previous article, we emphasized that winning the game of search engine optimization (SEO) starts…
5 Ideas for How to Overcome Blogger’s Block
April 18, 2018
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Courtney Turrin
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and…
How to Start Blogging for Small Businesses
February 26, 2018
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Will Melton
The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do list in front of you. Previously, I presented several reasons why small businesses need to be blogging. In this article, I’ve outlined a tried and true process for writing blogs and a basic list of…
Small Businesses: Why You Should Be Blogging
February 26, 2018
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Will Melton
Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list goes on. When you have a moment to finally sit down and catch your breath, the last thing you…
What Is Inbound Marketing?
February 16, 2016
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Will Melton
Since the internet became a staple of modern life, marketing has been evolving to keep up with changing consumer behaviors and expectations. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking and new methods of connecting with their audience. It used to be commonplace to purchase print ads and spend countless hours shaking…
This FREE Investment in Your Marketing Will Perform Better Than the Stock Market
January 12, 2016
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Will Melton
If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in…
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