Conversion Optimization
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Close More Business: Adopt a Repeatable Sales Process

September 24, 2019
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Will Melton
I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of your values is a great way to connect with others who value the same things. Much like this exercise, I often think about my experience as a customer of other

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How to Design a Landing Page that Converts

July 19, 2019
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Courtney Turrin
When running a digital advertising campaign, there are several critical stages to achieving a conversion.  First, your ad must be shown to a member of your target audience at the right time. After you determine buyer personas, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic, interest-based, etc. “The right

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Visualize 5 Data Points to Fuel Better Marketing Results

Visualize These 5 Data Points to Fuel Better Marketing Results

March 8, 2019
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Courtney Turrin
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live

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big-data-for-small-businesses

The Power of Big Data in the Hands of Small Businesses

December 12, 2017
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Courtney Turrin

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Use this 1 Simple Tool to Boost your Website’s Conversion Rates

November 13, 2017
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Courtney Turrin

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A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

October 11, 2017
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Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based

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How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

March 11, 2017
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Will Melton
Why are companies spending so much money growing their website traffic while completely ignoring a key ingredient in the recipe for success? It’s innocent really, but someone has to prevent this pandemic from draining profits and stifling the growth potential of companies that invest in digital marketing. It starts when someone says, “Hey, let’s buy some ads and drive a

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