Measuring ROI
In Technology Research Facility: Chief Engineer Stands in the Middle of the Lab and Uses Tablet Computer.

Case Study: Government Technology

June 27, 2022
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Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.

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Visualize 5 Data Points to Fuel Better Marketing Results

Visualize These 5 Data Points to Fuel Better Marketing Results

March 8, 2019
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Courtney Turrin
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live

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The Power of Big Data in the Hands of Small Businesses

December 12, 2017
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Courtney Turrin

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A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

October 11, 2017
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Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based

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Track Your Marketing Better With These 10 Solutions [Bootstrap]

December 28, 2016
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Will Melton
I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its

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