Artificial Intelligence

Welcome to Xponent21's Artificial Intelligence (AI) Insights, your go-to resource for the latest insights on AI SEO, AI search optimization, and strategies to help your business rank in AI results. As AI continues to revolutionize how search engines deliver information, it's crucial to stay ahead of the curve. In this blog category, we explore cutting-edge techniques for optimizing your content to thrive in AI-driven search environments, from AI-generated overviews to voice search results. Whether you're looking to improve your website's visibility in AI search results or understand how generative AI tools like ChatGPT and Google Gemini are reshaping digital marketing, you'll find expert guidance here to help you succeed. Stay informed, stay competitive, and unlock the full potential of AI-powered search with our actionable insights.
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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AI SEO and the SaaS Visibility Shift: Preparing for AI-Driven Decision-Makers

By: Will Melton
On a recent afternoon, a marketing director searches Google for “best subscription management software.” Instead of the usual scroll of blue links, he’s greeted by...
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From SEO to AEO: The Wake-Up Call Businesses Need to Survive the AI Search Shift

By: Will Melton
Search engines aren’t gateways anymore. They’re filters—and AI is the one deciding what gets through. It determines what people see when they search, how answers...
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How to Optimize Your Website and Content to Rank in AI Search Results

By: Will Melton
As AI-powered search engines like Perplexity, Google’s AI Overviews—and now AI Mode—as well as tools such as ChatGPT continue to reshape how users find information,...
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Screenshot of Google Marketing Live 2025 announcement of ads in Google AI search results.

Ads Are Now in AI Search: How Google’s AI Mode Redefines SEO and Paid Visibility

By: Will Melton
We knew it was coming: Google’s 2025 Marketing Live confirmed that AI search results will now include ads, changing the game for marketers. Google announced...
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Screenshot from Google's live stream of Google I/O showing off AI Mode

Google’s AI Mode Just Changed Everything. Here’s What Businesses Need to Know

By: Will Melton
After 27 years of Google, the era of search is over. Google’s launch of AI Mode—its full generative search experience—marks the official end of traditional...
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AI Overview Example of "AI Search Optimization" Showing Xponent21 as the Top Source

10 Leading AI SEO Agencies Helping Brands Rank in AI Search and Beyond

By: Will Melton
In this article, we use AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and “AI search optimization” as closely related approaches for earning...
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Cartoon of a robot responding to a man's prompt with autonomous decisions and purchases.

AI SEO Strategies for Marketing Leaders: A Practical Guide to Achieving Top Citations in AI

By: Will Melton
As search experiences continue to evolve, one thing is clear: content that gets pulled into AI-generated responses isn’t just optimized—it’s intelligently structured, deeply authoritative, and...
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Will AI-Written Content Hurt Your SEO? Here’s What No One’s Telling You

By: Will Melton
If you’ve heard that “AI-generated content is bad for SEO,” you’re not alone. We’ve had clients come to us worried that using AI to assist...
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Xponent21 Launches Full Suite of AI SEO Solutions to Help Brands Dominate AI Summaries and Top Citations

By: Will Melton
By Xponent21 Team As global search traffic continues to decline and AI-generated summaries reshape the way users receive information, Xponent21 is proud to announce the...
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Cover image for Part 1 of the AI SEO Content Accelerator series by Xponent21, titled 'Laying the Groundwork for Success' with a purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 1: Laying the Groundwork for Success

By: Will Melton
For years, we’ve been refining content cluster strategies informed by psychology and human behavior—testing them with clients across industries, proving that when you build content...
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Cover image for Part 2 of the AI SEO Content Accelerator series by Xponent21, titled 'Define Your Business Case' with purple gradient background and photo of Will Melton, CEO.

The AI SEO Content Accelerator | Part 2: Define Your Business Case

By: Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success Before you dive into AI-driven SEO, you need a clear reason for...
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Leading AI SEO Experts

AI Overviews Dominate Search Results: Why Your SEO Strategy Needs a Major Upgrade

By: Will Melton
Latest Update: May 30, 2025 Nearly half of all search results—49% as of May 2025—now feature an AI Overview, and no, you can’t turn them...
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