Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list goes on. When you have a moment to finally sit down and catch your breath, the last thing you…

  As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forward. With the easy-to-use content management systems available today, anyone with an idea (novel or not) can publish a blog or create a website. This, dear friends, creates content overload. Try…

People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel confident that by the end of this article you’ll agree with me that content strategy documentation is quite a bit sexier than the country music star. Last month, I blogged about a content…

Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective.  Here’s why a content strategy manager from Capital One says content strategy documentation is sexy. In this day and age when there’s a meetup for every interest group under the sun, I’m thrilled that my city,…

If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in…