Generative Engine Optimization (GEO)
Cartoon of a robot responding to a man's prompt with autonomous decisions and purchases.

AI SEO Strategies for Marketing Leaders: A Practical Guide to Achieving Top Citations in AI

April 19, 2025
 / 
Will Melton
As search experiences continue to evolve, one thing is clear: content that gets pulled into AI-generated responses isn’t just optimized—it’s intelligently structured, deeply authoritative, and incredibly human-centric.​ Implementing effective AI SEO strategies is crucial in this landscape. AI search tools like Google’s Search Generative Experience (SGE) and Microsoft’s Copilot, as well as Perplexity, Claude, and ChatGPT, prioritize clear, well-organized content…
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