Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the strategy of optimizing your content and digital presence for inclusion in the outputs of generative AI systems—platforms that don’t just rank content, but compose answers, recommendations, and summaries using large language models (LLMs). This includes tools like Google’s AI Overviews, ChatGPT, Perplexity, and voice-first interfaces like Alexa and Siri.
In a GEO world, your content isn't just indexed—it’s repurposed by AI into direct answers. Winning here means structuring your brand to be cited, surfaced, and trusted by machines.
At Xponent21, we’re leading the industry in GEO—helping ambitious brands gain first-mover advantage in the generative web. In this category, we break down the tactics and technologies that make that possible: schema-enhanced content architecture, question-first strategy, entity-level authority building, and the optimization techniques that influence how and when generative engines use your expertise.
If you want your brand to be part of the answers AI delivers to millions, GEO isn’t optional—it’s foundational. This is where that strategy takes shape.

Xponent21 Announces DiscoverAIO, a Global Platform Built to Define the Future of AI SEO
October 14, 2025
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Will Melton
Richmond, VA — October 14, 2025 — Xponent21, a global leader in AI search optimization strategy, today announced DiscoverAIO, a new platform built to educate, empower, and connect professionals shaping the future of AI SEO. Launching in early access this fall and officially debuting on January 1, 2026, DiscoverAIO will serve as the central hub for marketers, agencies, and business…

How Xponent21 Became a Globally Recognized Authority in AI SEO
October 8, 2025
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Courtney Turrin
Around the world, marketers are racing to adapt to the new search landscape shaped by artificial intelligence. While many claim to be AI SEO experts, few can prove it. At Xponent21, we’ve built an international reputation for helping businesses optimize for both search engines and AI systems through rigorous experimentation, formal training, and community leadership. Our expertise wasn’t earned overnight.…

Google’s 100 Results Per Page Is Gone – Why Your SEO Data Looks Messy
September 24, 2025
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For those who monitor their SEO metrics closely, you may have noticed some bizarre swings in Google Search Console and rank tracking tools over the past week. Don’t panic – it’s not just you, and it’s not your website. Google quietly made a change to how search results are delivered, and it’s temporarily throwing a wrench in SEO data across…

The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
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If you’ve ever tried to calculate the return on investment (ROI) from SEO or AI SEO, you know it’s not always straightforward. Ads can be tracked click-by-click, but content and SEO are more nuanced. Now, with AI-driven search platforms like Google’s AI Overviews, ChatGPT, and Perplexity shaping how buyers discover brands, the challenge has only grown. At Xponent21, we believe…

AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
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Will Melton
AI-driven search is rewriting the rules of content marketing. Gone are the days when simply ranking on page one for a few high-volume keywords was enough. Today, generative AI search engines like Google’s SGE and ChatGPT are answering users’ questions directly – and citing the sources they trust. If your brand isn’t the one being quoted, you might as well…

Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
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Will Melton
The “Baby With the Bathwater” Moment “SEO is dead! Long live AI!” If you’ve heard this lately, you’re not alone. There’s a rush of hype suggesting we should toss out everything we know about SEO just because generative AI is shaking up search. It’s a classic “don’t throw out the baby with the bathwater” situation – people are ready to…

The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
August 23, 2025
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Will Melton
What’s up with digital marketing experts and all of their acronyms? If you’ve been in the SEO game for a while, you know the constant scramble to label and redefine what we’re already doing: optimizing content so people (and now, AI-driven platforms) can actually find it. Sure, the tools and technologies have evolved—ChatGPT, Perplexity, AI summaries on Google—but the core…

Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
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Courtney Turrin
Where Energy Meets Digital Behavior If you’ve ever noticed that your energy is highest at the start of a new week—or even at the start of a fresh day—you’re not alone. The same psychological rhythms that shape our productivity also show up in digital behavior. For B2B audiences, this often translates to higher engagement early in the week, tapering off…

What It’s Like When Your Business Ranks at the Top of AI Search Results
August 17, 2025
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Will Melton
A year ago, we weren’t generating organic leads from our website. Today, most days bring at least one—often several—inquiries from companies that already see us as the experts. They don’t need convincing. They’ve seen our name cited in AI answers, recommended as the authority, and when they arrive on our site, they’re ready to buy. That’s what it’s like when…

Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search
August 9, 2025
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Will Melton
In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration brand that became a local sensation. The project got press coverage and community buzz; Richmond Water was a growing brand on social media, at events, and with partners throughout the community. Yet the team behind…
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Recent Posts
Xponent21 Announces DiscoverAIO, a Global Platform Built to Define the Future of AI SEO
October 14, 2025
How Xponent21 Became a Globally Recognized Authority in AI SEO
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The Invisible Revolution: How AI Overviews Are Quietly Reshaping Consumer Trust and Search Behavior
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Google’s 100 Results Per Page Is Gone – Why Your SEO Data Looks Messy
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The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
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