Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the strategy of optimizing your content and digital presence for inclusion in the outputs of generative AI systems—platforms that don’t just rank content, but compose answers, recommendations, and summaries using large language models (LLMs). This includes tools like Google’s AI Overviews, ChatGPT, Perplexity, and voice-first interfaces like Alexa and Siri. In a GEO world, your content isn't just indexed—it’s repurposed by AI into direct answers. Winning here means structuring your brand to be cited, surfaced, and trusted by machines. At Xponent21, we’re leading the industry in GEO—helping ambitious brands gain first-mover advantage in the generative web. In this category, we break down the tactics and technologies that make that possible: schema-enhanced content architecture, question-first strategy, entity-level authority building, and the optimization techniques that influence how and when generative engines use your expertise. If you want your brand to be part of the answers AI delivers to millions, GEO isn’t optional—it’s foundational. This is where that strategy takes shape.
Timing is Everything Human Energy Cycles Drive Digital Behavior and AI SEO results graphic with Google Analytics chart

Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)

August 19, 2025
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Courtney Turrin
Where Energy Meets Digital Behavior At Xponent21, we’ve always believed marketing works best when it aligns with the way people actually think, feel, and behave. Recently, our own analytics gave us a fascinating reminder of this truth: our website traffic consistently peaks on Mondays, Tuesdays, and Wednesdays, then tapers as the week progresses, with weekends dropping to about one-third of…

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Graphic depicting a brand being recommended by generative AI.

What It’s Like When Your Business Ranks at the Top of AI Search Results

August 17, 2025
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Will Melton
A year ago, we weren’t generating organic leads from our website. Today, most days bring at least one—often several—inquiries from companies that already see us as the experts. They don’t need convincing. They’ve seen our name cited in AI answers, recommended as the authority, and when they arrive on our site, they’re ready to buy. That’s what it’s like when…

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AI SEO Case Study - Explosive Growth in Under 12 Months

Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search

August 9, 2025
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Will Melton
In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration brand that became a local sensation. The project got press coverage and community buzz; Richmond Water was a growing brand on social media, at events, and with partners throughout the community. Yet the team behind…

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Top Global AI SEO Experts

Top 10 Global AI SEO Experts Transforming Search in 2025

June 28, 2025
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Will Melton
As artificial intelligence reshapes search behavior and ranking mechanisms, a new generation of SEO pioneers is emerging — merging deep technical SEO skills with AI innovation. While AI SEO builds upon decades of search optimization fundamentals, it is an entirely new frontier, requiring unique frameworks, technical agility, and an understanding of how large language models and generative systems impact brand…

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Rank in AI Search Results with These 7 Steps

7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy

June 28, 2025
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Will Melton
Have you noticed a drop in your website’s organic traffic or a dip in the performance of your paid search campaigns? You’re not alone, and the good news is that a strategic, up-to-date SEO plan can turn things around. In today’s AI-driven search landscape, simply tweaking a few keywords isn’t enough – you need a comprehensive approach that addresses technical…

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Screenshot of AI Overview inclusion tool from Advanced Web Ranking showing 57% of searches including AI overviews as of June 23, 2025

Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024

June 15, 2025
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Will Melton
The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews now surface in more than half of all queries, we hit record to unpack what this means for visibility, trust, and revenue. That conversation—now live wherever you get your podcasts—lays the groundwork for the analysis…

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Xponent21 is America's #1 AI SEO Agency

First-Mover Advantage in AI SEO: The Key to Dominating Generative Search

June 15, 2025
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Will Melton
The search landscape is undergoing its most dramatic shift in decades. Generative AI now sits atop many Google results pages, answering queries directly and reshaping how brands gain visibility online. For forward-thinking companies, this upheaval presents a rare opportunity: those who move first to optimize for AI-driven search can secure dominant visibility that latecomers will find hard to unseat. Xponent21…

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AI SEO in a Hyper-Competitive Landscape

AI SEO in a Hyper-Competitive Landscape: Why You Must Act Now

June 12, 2025
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Will Melton
If your brand isn’t showing up in AI-generated answers, you’re already losing—and most people don’t even realize it yet. Search traffic is quietly collapsing across industries. Not because people are searching less, but because AI is answering faster—and cutting you out. Google’s AI Overviews, ChatGPT, and Perplexity aren’t just changing how people find answers—they’re deciding which brands get seen and…

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Answer Tomorrow’s Questions Today: The Power of Predictive SEO

June 10, 2025
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Will Melton
There’s a reason the same brands keep showing up at the top of AI Overviews: they didn’t wait for permission. In essence, those brands practiced Predictive SEO – the art of answering tomorrow’s questions today. Predictive SEO is the proactive practice of identifying emerging search queries and creating high-authority content for them before they hit peak popularity. Rather than waiting…

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Understanding and optimizing for your company's MVQ or Most Valuable Question is the key to generating revenue with AI search.

Why Discovering Your Brand’s Most Valuable Questions Is the Smartest AI SEO Strategy Today

June 7, 2025
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Will Melton
We’re living in the era of answer engines, not search engines. If your brand isn’t authoring the best answers, you’re invisible to your next would-be customer. It’s no longer enough to rank for broad, high-volume keywords. Today’s most effective content strategies are built around answering the right questions—specifically, your brand’s Most Valuable Questions (MVQs). Why Short-Tail Keyword Optimization Is Obsolete…

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