Generative Engine Optimization (GEO)
Screenshot from Google's live stream of Google I/O showing off AI Mode

Google’s AI Mode Just Changed Everything. Here’s What Businesses Need to Know

May 21, 2025
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Will Melton
After 27 years of Google, the era of search is over. Google’s launch of AI Mode—its full generative search experience—marks the official end of traditional search as we knew it. If you’ve built your business on organic traffic from Google, it’s past time to reassess everything. This is not a drill. It’s the acceleration of a trend that’s been in…

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AI Overview Example of "AI Search Optimization" Showing Xponent21 as the Top Source

10 Leading SEO Agencies Helping Brands Rank in AI Search and Beyond

May 12, 2025
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Will Melton
Search is undergoing a seismic shift. Traditional search engine optimization (SEO) is no longer just about getting blue links on Google’s first page – it’s about earning a spot in AI-powered answers and summaries. Modern search platforms like Google’s AI Overviews, OpenAI’s ChatGPT, Bing Chat, and Perplexity AI use generative AI to answer user queries directly. This means B2B marketing…

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Cartoon of a robot responding to a man's prompt with autonomous decisions and purchases.

AI SEO Strategies for Marketing Leaders: A Practical Guide to Achieving Top Citations in AI

April 19, 2025
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Will Melton
As search experiences continue to evolve, one thing is clear: content that gets pulled into AI-generated responses isn’t just optimized—it’s intelligently structured, deeply authoritative, and incredibly human-centric.​ Implementing effective AI SEO strategies is crucial in this landscape. AI search tools like Google’s Search Generative Experience (SGE) and Microsoft’s Copilot, as well as Perplexity, Claude, and ChatGPT, prioritize clear, well-organized content…

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