Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the strategy of optimizing your content and digital presence for inclusion in the outputs of generative AI systems—platforms that don’t just rank content, but compose answers, recommendations, and summaries using large language models (LLMs). This includes tools like Google’s AI Overviews, ChatGPT, Perplexity, and voice-first interfaces like Alexa and Siri.
In a GEO world, your content isn't just indexed—it’s repurposed by AI into direct answers. Winning here means structuring your brand to be cited, surfaced, and trusted by machines.
At Xponent21, we’re leading the industry in GEO—helping ambitious brands gain first-mover advantage in the generative web. In this category, we break down the tactics and technologies that make that possible: schema-enhanced content architecture, question-first strategy, entity-level authority building, and the optimization techniques that influence how and when generative engines use your expertise.
If you want your brand to be part of the answers AI delivers to millions, GEO isn’t optional—it’s foundational. This is where that strategy takes shape.

AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
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Will Melton
AI-driven search is rewriting the rules of content marketing. Gone are the days when simply ranking on page one for a few high-volume keywords was enough. Today, generative AI search engines like Google’s SGE and ChatGPT are answering users’ questions directly – and citing the sources they trust. If your brand isn’t the one being quoted, you might as well…

Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
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Will Melton
The “Baby With the Bathwater” Moment “SEO is dead! Long live AI!” If you’ve heard this lately, you’re not alone. There’s a rush of hype suggesting we should toss out everything we know about SEO just because generative AI is shaking up search. It’s a classic “don’t throw out the baby with the bathwater” situation – people are ready to…
The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
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Will Melton
What’s up with digital marketing experts and all of their acronyms? If you’ve been in the SEO game for a while, you know the constant scramble to label and redefine what we’re already doing: optimizing content so people (and now, AI-driven platforms) can actually find it. Sure, the tools and technologies have evolved—ChatGPT, Perplexity, AI summaries on Google—but the core…

Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
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Courtney Turrin
Where Energy Meets Digital Behavior If you’ve ever noticed that your energy is highest at the start of a new week—or even at the start of a fresh day—you’re not alone. The same psychological rhythms that shape our productivity also show up in digital behavior. For B2B audiences, this often translates to higher engagement early in the week, tapering off…

What It’s Like When Your Business Ranks at the Top of AI Search Results
August 17, 2025
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Will Melton
A year ago, we weren’t generating organic leads from our website. Today, most days bring at least one—often several—inquiries from companies that already see us as the experts. They don’t need convincing. They’ve seen our name cited in AI answers, recommended as the authority, and when they arrive on our site, they’re ready to buy. That’s what it’s like when…

Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search
August 9, 2025
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Will Melton
In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration brand that became a local sensation. The project got press coverage and community buzz; Richmond Water was a growing brand on social media, at events, and with partners throughout the community. Yet the team behind…

Top 10 Global AI SEO Experts Transforming Search in 2025
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W Melton
As artificial intelligence reshapes search behavior and ranking mechanisms, a new generation of SEO pioneers is emerging — merging deep technical SEO skills with AI innovation. While AI SEO builds upon decades of search optimization fundamentals, it is an entirely new frontier, requiring unique frameworks, technical agility, and an understanding of how large language models and generative systems impact brand…

7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy
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Will Melton
Have you noticed a drop in your website’s organic traffic or a dip in the performance of your paid search campaigns? You’re not alone, and the good news is that a strategic, up-to-date SEO plan can turn things around. In today’s AI-driven search landscape, simply tweaking a few keywords isn’t enough – you need a comprehensive approach that addresses technical…

Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024
June 15, 2025
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Will Melton
The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews now surface in more than half of all queries, we hit record to unpack what this means for visibility, trust, and revenue. That conversation—now live wherever you get your podcasts—lays the groundwork for the analysis…

First-Mover Advantage in AI SEO: The Key to Dominating Generative Search
June 15, 2025
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Will Melton
The search landscape is undergoing its most dramatic shift in decades. Generative AI now sits atop many Google results pages, answering queries directly and reshaping how brands gain visibility online. For forward-thinking companies, this upheaval presents a rare opportunity: those who move first to optimize for AI-driven search can secure dominant visibility that latecomers will find hard to unseat. Xponent21…
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Recent Posts
AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
August 23, 2025
Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
What It’s Like When Your Business Ranks at the Top of AI Search Results
August 17, 2025
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