News

The digital landscape changes fast—and the right insights at the right time can mean the difference between leading the market and falling behind. Our News category delivers timely updates, expert analysis, and key developments shaping marketing, AI SEO, and the broader business environment. From industry announcements and search engine updates to major milestones at Xponent21, we keep you informed on the trends that matter most.

We don’t just report on changes—we break down what they mean for your visibility, strategy, and bottom line. Whether it’s the latest Google AI search features, shifts in digital advertising, or innovations in content and video marketing, our coverage helps you respond quickly and confidently.

In this category, you’ll find analysis, commentary, and actionable takeaways designed to help you stay ahead in a rapidly evolving digital world.

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
Generational Aliens

The Invisible Revolution: How AI Overviews Are Quietly Reshaping Consumer Trust and Search Behavior

Less than 18 months after Google rolled out AI Overviews, Americans are already growing comfortable with them. And more importantly, they’re beginning to trust them....
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Screenshot of AI Overview inclusion tool from Advanced Web Ranking showing 57% of searches including AI overviews as of June 23, 2025

Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024

The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews...
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Screenshot of Google Marketing Live 2025 announcement of ads in Google AI search results.

Ads Are Now in AI Search: How Google’s AI Mode Redefines SEO and Paid Visibility

We knew it was coming: Google’s 2025 Marketing Live confirmed that AI search results will now include ads, changing the game for marketers. Google announced...
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Screenshot from Google's live stream of Google I/O showing off AI Mode

Google’s AI Mode Just Changed Everything. Here’s What Businesses Need to Know

After 27 years of Google, the era of search is over. Google’s launch of AI Mode—its full generative search experience—marks the official end of traditional...
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Will Melton and Emmanuel Pezoa at a video shoot in 2023.

Xponent21 Merges with dBArcade, Expands Video Capabilities to Accelerate Content Ecosystem Strategy and Drive Growth for Clients

FOR IMMEDIATE RELEASEContact:Will MeltonCEO, Xponent21wmelton@xponent21.com(804) 205-9019 x700 Xponent21 Merges with dBArcade, Expands Video Capabilities to Accelerate Content Ecosystem Strategy and Drive Growth for Clients Richmond,...
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Xponent21 Launches Full Suite of AI SEO Solutions to Help Brands Dominate AI Summaries and Top Citations

By Xponent21 Team As global search traffic continues to decline and AI-generated summaries reshape the way users receive information, Xponent21 is proud to announce the...
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