Website Maintenance

Your website is your most valuable digital asset—and in the era of AI-driven search, maintaining control, speed, and technical SEO is critical to staying visible. Our Website Maintenance insights cover everything from protecting your site against cyber threats to improving sustainability and performance. Learn why “owning” your website matters, how to safeguard it with proactive security, and the steps to keep it optimized for both user experience and AI search algorithms.
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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own your website, laptop with key ring

Own Your Website, Own Your Future in AI Search

By: Courtney Turrin
Executive Summary:The future of search belongs to businesses that can adapt their websites for AI-driven discovery. Proprietary platforms often stand in the way—limiting control over...
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Boost Website Sustainability: Strategies to Reduce Online Environmental Impact and Increase Brand Engagement

By: Will Melton
In the landscape of corporate sustainability, businesses are making strides in reducing their environmental impact through various initiatives. However, one significant aspect often remains in...
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website security

Why Your Website is an Investment Worth Protecting

By: Courtney Turrin
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline...
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