Less than 18 months after Google rolled out AI Overviews, Americans are already growing comfortable with them. And more importantly, they’re beginning to trust them. According to groundbreaking new research from the Pew Research Center, 72% of adults who’ve encountered AI summaries in search results find them useful – with 1 in 5 saying they’re extremely useful. But the most…

For those who monitor their SEO metrics closely, you may have noticed some bizarre swings in Google Search Console and rank tracking tools over the past week. Don’t panic – it’s not just you, and it’s not your website. Google quietly made a change to how search results are delivered, and it’s temporarily throwing a wrench in SEO data across…

In a world drowning in clickbait headlines and algorithm-curated feeds, one old-school medium is quietly re-emerging as a digital powerhouse: the human voice. Podcasts are no longer just a trendy content format – they’re becoming the new reference piece for personal and company brands alike.  Why? Because voice = visibility.  People might scroll past a dozen written or designed posts,…

In the battle for B2B buyer attention, is video or text content more effective at driving conversions? Business professionals new to digital strategy often wonder where to invest their time and budget. Both video and text have roles to play, but video content has been surging in effectiveness across the entire B2B buyer’s journey for the past several years. The…

So you’re considering doing a video for your company. How do you prepare? And what happens after the cameras stop rolling?  In a world where attention is currency, professional video content gives your brand the competitive edge. But for many business leaders, the production process can feel like a black box: cameras roll, something happens, and eventually a polished video…

Not all leads are created equal—and you know it. So does the rest of your team. If you’re in growth mode, chasing down unqualified leads is draining your team’s energy and muddying your brand perception. High-value clients don’t just want your services—they want your insight, your clarity, and your confidence. That means your marketing content can’t just “generate awareness.” It…

If people don’t know you exist, they can’t choose you. It sounds simple, but it’s the reality mid-market companies face every day. You’re great at what you do—but your digital presence doesn’t reflect it. The result? You’re invisible in the places your ideal buyers are paying attention. Brand authority isn’t about being everywhere. It’s about being recognized, respected, and remembered.…

AI is flooding the internet with more content than ever before—but none of it builds trust like human-made video. For mid-market companies competing with high-budget enterprises and scrappy disruptors, attention is your greatest currency. The digital playing field is more crowded than ever, and the brands that are winning aren’t necessarily bigger or better—they’re just being seen more. And the…