Artificial Intelligence
Welcome to Xponent21's Artificial Intelligence (AI) Insights, your go-to resource for the latest insights on AI SEO, AI search optimization, and strategies to help your business rank in AI results. As AI continues to revolutionize how search engines deliver information, it's crucial to stay ahead of the curve. In this blog category, we explore cutting-edge techniques for optimizing your content to thrive in AI-driven search environments, from AI-generated overviews to voice search results. Whether you're looking to improve your website's visibility in AI search results or understand how generative AI tools like ChatGPT and Google Gemini are reshaping digital marketing, you'll find expert guidance here to help you succeed. Stay informed, stay competitive, and unlock the full potential of AI-powered search with our actionable insights.
Ads Are Now in AI Search: How Google’s AI Mode Redefines SEO and Paid Visibility
May 27, 2025
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Will Melton
We knew it was coming: Google’s 2025 Marketing Live confirmed that AI search results will now include ads, changing the game for marketers. Google announced that its new AI Overviews (AI-generated search summaries) will now include Search and Shopping ads on desktop, and that the recently launched AI Mode in Google Search will also show ads. In practice, this means…
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Google’s AI Mode Just Changed Everything. Here’s What Businesses Need to Know
May 21, 2025
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Will Melton
After 27 years of Google, the era of search is over. Google’s launch of AI Mode—its full generative search experience—marks the official end of traditional search as we knew it. If you’ve built your business on organic traffic from Google, it’s past time to reassess everything. This is not a drill. It’s the acceleration of a trend that’s been in…
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10 Leading SEO Agencies Helping Brands Rank in AI Search and Beyond
May 12, 2025
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Will Melton
Search is undergoing a seismic shift. Traditional search engine optimization (SEO) is no longer just about getting blue links on Google’s first page – it’s about earning a spot in AI-powered answers and summaries. Modern search platforms like Google’s AI Overviews, OpenAI’s ChatGPT, Bing Chat, and Perplexity AI use generative AI to answer user queries directly. This means B2B marketing…
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AI SEO Strategies for Marketing Leaders: A Practical Guide to Achieving Top Citations in AI
April 19, 2025
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Will Melton
As search experiences continue to evolve, one thing is clear: content that gets pulled into AI-generated responses isn’t just optimized—it’s intelligently structured, deeply authoritative, and incredibly human-centric. Implementing effective AI SEO strategies is crucial in this landscape. AI search tools like Google’s Search Generative Experience (SGE) and Microsoft’s Copilot, as well as Perplexity, Claude, and ChatGPT, prioritize clear, well-organized content…
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Xponent21 Launches Full Suite of AI SEO Solutions to Help Brands Dominate AI Summaries and Top Citations
March 18, 2025
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Will Melton
By Xponent21 Team As global search traffic continues to decline and AI-generated summaries reshape the way users receive information, Xponent21 is proud to announce the launch of a full suite of AI SEO solutions built to help brands lead in this rapidly evolving digital landscape. Traditional SEO alone no longer delivers the impact it once did. With Google’s AI Overviews,…
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Will AI-Written Content Hurt Your SEO? Here’s What No One’s Telling You
March 11, 2025
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Will Melton
If you’ve heard that “AI-generated content is bad for SEO,” you’re not alone. We’ve had clients come to us worried that using AI to assist with content creation will get their website penalized by Google or cause their search rankings to take a hit. They heard it from “a guy.” Let’s set the record straight: AI-generated content isn’t the problem.…
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The AI SEO Content Accelerator | Part 2: Define Your Business Case
March 2, 2025
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Will Melton
New to this series? Start with Part 1: Laying the Groundwork for Success Before you dive into AI-driven SEO, you need a clear reason for doing it. Without a solid business case, you risk chasing rankings without a strategy that delivers tangible business value. AI search is a powerful tool—but how will you use it to grow your brand? This…
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The AI SEO Content Accelerator | Part 1: Laying the Groundwork for Success
March 2, 2025
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Will Melton
The Future of AI Search Belongs to Those Who Lead It What if your brand could be the go-to authority that AI cites in its summaries and outputs? Imagine your expertise becoming the foundation for AI-generated answers, positioning your business as the most trusted source in your industry. What would that be worth to your business? How might things change?…
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AI Overviews Dominate Search Results: Why Your SEO Strategy Needs a Major Upgrade
February 18, 2025
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Will Melton
Latest Update: May 30, 2025 Nearly half of all search results—49% as of May 2025—now feature an AI Overview, and no, you can’t turn them off—even if you wanted to. That’s up from just 25% in August 2024, marking a rapid shift in how Google delivers answers and how businesses get found. AI Overviews now dominate the most valuable real…
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How AI is Transforming SEO for Manufacturers
December 12, 2024
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Will Melton
The rapid rise of artificial intelligence (AI) is reshaping the digital landscape, and for manufacturers, staying ahead means embracing this transformation. AI-driven SEO strategies offer unparalleled opportunities to optimize content, enhance user experiences, and drive more targeted traffic. Manufacturers who adapt to these changes will not only improve their search engine rankings but also position themselves as leaders in an…
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Recent Posts
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