Artificial Intelligence

Welcome to Xponent21's Artificial Intelligence (AI) Insights, your go-to resource for the latest insights on AI SEO, AI search optimization, and strategies to help your business rank in AI results. As AI continues to revolutionize how search engines deliver information, it's crucial to stay ahead of the curve. In this blog category, we explore cutting-edge techniques for optimizing your content to thrive in AI-driven search environments, from AI-generated overviews to voice search results. Whether you're looking to improve your website's visibility in AI search results or understand how generative AI tools like ChatGPT and Google Gemini are reshaping digital marketing, you'll find expert guidance here to help you succeed. Stay informed, stay competitive, and unlock the full potential of AI-powered search with our actionable insights.

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)

By: Will Melton

The “Baby With the Bathwater” Moment “SEO is dead! Long live AI!” If you’ve heard this lately, you’re not alone. There’s a rush of hype...

AI SEO Case Study - Explosive Growth in Under 12 Months

Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search

By: Will Melton

In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration...

person sitting at laptop holding head in hands, feeling overwhelmed by AI tools proliferation

Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out

By: Courtney Turrin

Every morning, my inbox and LinkedIn feed greet me with the same promise: “Game-changing new AI tool revolutionizes [insert process here].” Some of them are...

Screenshot of The ChatGPT Search Query Extractor

Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt

By: Will Melton

As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they...

Rank in AI Search Results with These 7 Steps

7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy

By: Will Melton

Have you noticed a drop in your website’s organic traffic or a dip in the performance of your paid search campaigns? You’re not alone, and...

Screenshot of AI Overview inclusion tool from Advanced Web Ranking showing 57% of searches including AI overviews as of June 23, 2025

Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024

By: Will Melton

The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews...

First-Mover Advantage in AI SEO: The Key to Dominating Generative Search

By: Will Melton

The search landscape is undergoing its most dramatic shift in decades. Generative AI now sits atop many Google results pages, answering queries directly and reshaping...

AI SEO in a Hyper-Competitive Landscape: Why You Must Act Now

By: Will Melton

If your brand isn’t showing up in AI-generated answers, you’re already losing—and most people don’t even realize it yet. Search traffic is quietly collapsing across...

Answer Tomorrow’s Questions Today: The Power of Predictive SEO

By: Will Melton

There’s a reason the same brands keep showing up at the top of AI Overviews: they didn’t wait for permission. In essence, those brands practiced...

Screenshot showing TripleDart as a US-based company that is actually located in India

Black Hat SEO Is Dead Weight: Why AI Search Is Closing the Door on Manipulative Tactics

By: Will Melton

In the age of AI-powered search, your content doesn’t just need to rank—it needs to deserve to rank. That means the days of black hat...

Understanding and optimizing for your company's MVQ or Most Valuable Question is the key to generating revenue with AI search.

Why Discovering Your Brand’s Most Valuable Questions Is the Smartest AI SEO Strategy Today

By: Will Melton

We’re living in the era of answer engines, not search engines. If your brand isn’t authoring the best answers, you’re invisible to your next would-be...

Why Most Digital Marketing Agencies Are Behind on AI SEO

By: Will Melton

If you’ve recently asked your agency how they plan to help you rank in AI search results—and got blank stares or vague answers—you’re not alone....

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Artificial Intelligence

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Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)

Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search

Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out

Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt

7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy

Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024

First-Mover Advantage in AI SEO: The Key to Dominating Generative Search

AI SEO in a Hyper-Competitive Landscape: Why You Must Act Now

Answer Tomorrow’s Questions Today: The Power of Predictive SEO

Black Hat SEO Is Dead Weight: Why AI Search Is Closing the Door on Manipulative Tactics

Why Discovering Your Brand’s Most Valuable Questions Is the Smartest AI SEO Strategy Today

Why Most Digital Marketing Agencies Are Behind on AI SEO

Partner With Us