Digital Advertising

Digital Advertising is the practice of promoting your brand, products, or services through targeted online campaigns designed to reach the right audience at the right time. From search engine ads and display campaigns to social media advertising, video pre-roll, and retargeting, digital advertising delivers measurable results when it’s built on data, creativity, and precise targeting.

Xponent21 designs digital advertising strategies that don’t just drive clicks—they drive visibility in both paid placements and AI-powered search experiences. By integrating AI SEO insights into our ad targeting and creative development, we help brands capture attention in the moments that matter, earning prime placement across Google Ads, Meta platforms, LinkedIn, YouTube, and emerging AI-driven ad surfaces. In this category, you’ll find campaign strategies, ad creative tips, budget optimization tactics, and case studies that show how we blend paid media with AI SEO to amplify results.

If your goal is to stand out in a competitive marketplace, generate qualified leads, and maximize ROI, our digital advertising insights will give you the playbook to make it happen.

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
Screenshot of Google Marketing Live 2025 announcement of ads in Google AI search results.

Ads Are Now in AI Search: How Google’s AI Mode Redefines SEO and Paid Visibility

We knew it was coming: Google’s 2025 Marketing Live confirmed that AI search results will now include ads, changing the game for marketers. Google announced...
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Graphic Depicting the Top Digital Marketing Agencies Richmond VA Guide

The Ultimate Guide to the Best Digital Marketing Agencies in Richmond, VA, for 2025

Digital marketing is critical for businesses aiming to propel themselves in today’s competitive landscape. With many online platforms to deploy ads on, and a rapidly...
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Should You Spend More or Say Goodbye to Your Pay Per Click (PPC) Advertising Campaign? [PPC Calculator 2.0]

Effectively planning your PPC advertising budget is crucial for maximizing ROI or ROAS (return on ad spend). By following these three steps—researching key data points,...
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How Do You Measure Digital Marketing Agency Success?

Pictured above: Some Xponent21 team members after volunteering for a ramp build for project:HOMES. Assessing Richmond Digital Marketing Agencies When it comes to choosing the...
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An image of a campaign creation screen in Google Ads.

Behind the Scenes: Optimizing a Campaign for Success

With just a click of a button, your paid media campaign will go live for everyone to see. It’s that simple, right? Well, not quite. ...
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6 Reasons You Should be Retargeting Customers

Retargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden,...
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How to Design a Landing Page that Converts

When running a digital advertising campaign, there are several critical stages to achieving a conversion.  First, your ad must be shown to a member of...
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Tips On How To Structure The BEST Google Ads Campaign

In this day and age, we are all well aware of how important it is to market your business on the good ol’ world wide...
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I Crashed a Technology Conference: What I Discovered Might Shock You

I got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I...
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How Smart Marketers are Turning Up the Dial on their Marketing ROI

A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us...
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A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must...
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How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It...
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