Digital Advertising

Digital Advertising is the practice of promoting your brand, products, or services through targeted online campaigns designed to reach the right audience at the right time. From search engine ads and display campaigns to social media advertising, video pre-roll, and retargeting, digital advertising delivers measurable results when it’s built on data, creativity, and precise targeting.

Xponent21 designs digital advertising strategies that don’t just drive clicks—they drive visibility in both paid placements and AI-powered search experiences. By integrating AI SEO insights into our ad targeting and creative development, we help brands capture attention in the moments that matter, earning prime placement across Google Ads, Meta platforms, LinkedIn, YouTube, and emerging AI-driven ad surfaces. In this category, you’ll find campaign strategies, ad creative tips, budget optimization tactics, and case studies that show how we blend paid media with AI SEO to amplify results.

If your goal is to stand out in a competitive marketplace, generate qualified leads, and maximize ROI, our digital advertising insights will give you the playbook to make it happen.

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How Smart Marketers are Turning Up the Dial on their Marketing ROI

September 27, 2018
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Courtney Turrin
A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth…

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A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

October 11, 2017
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Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based…

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How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

March 11, 2017
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Will Melton
Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It starts when someone says, “Hey, let’s buy some ads and drive a little traffic to our website.” Before you know it, the ads are up and running and traffic starts coming in. Then the phone…

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Track Your Marketing Better With These 10 Solutions [Bootstrap]

December 28, 2016
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Will Melton
I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its…

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2-1 GROW: Web Retargeting & Old Fashion Retargeting

November 29, 2015
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Will Melton
This is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth. In our last blog post, we discussed the 6 Reasons Why You Should Be Retargeting Customers; In this edition, we’ll discuss two new ways you can retarget your website visitors to maximize conversions. Know This: You Can Retarget…

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