Search Engine Optimization (SEO)

Welcome to Xponent21’s SEO Insights—a strategic resource for organizations ready to lead in the age of AI-powered search. As a nationally recognized SEO agency—and a global pioneer in AI search optimization—we specialize in helping brands secure visibility not just in traditional rankings, but in AI Overviews, generative summaries, and conversational search results.

This category features in-depth guidance on foundational SEO, technical optimization, content strategy, and AI SEO frameworks built to earn placement in the most valuable real estate on the modern web. Our articles break down how to structure your content to rank in Google’s AI Overviews, appear in tools like Perplexity and ChatGPT, and dominate both organic search and generative discovery.

If your goal is to accelerate traffic, capture top-of-funnel authority, and ensure your brand is the one AI recommends, you’re in the right place. Explore the insights that power next-generation visibility—and see why leading organizations trust Xponent21 to put them at the center of the search experience.

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
traditional SEO vs GEO or AI SEO

Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)

The “Baby With the Bathwater” Moment “SEO is dead! Long live AI!” If you’ve heard this lately, you’re not alone. There’s a rush of hype...
ai seo, geo, aeo marketing soup

The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy

What’s up with digital marketing experts and all of their acronyms? If you’ve been in the SEO game for a while, you know the constant...
Timing is Everything Human Energy Cycles Drive Digital Behavior and AI SEO results graphic with Google Analytics chart

Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)

Where Energy Meets Digital Behavior If you’ve ever noticed that your energy is highest at the start of a new week—or even at the start...
Graphic depicting a brand being recommended by generative AI.

What It’s Like When Your Business Ranks at the Top of AI Search Results

A year ago, we weren’t generating organic leads from our website. Today, most days bring at least one—often several—inquiries from companies that already see us...
AI SEO Case Study - Explosive Growth in Under 12 Months

Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search

In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration...
Podcasting for Clout and Credibility – MrBeast, Amy Poheler, Dakota Johnson, and more

Podcasting: The Final Mic Drop on Trustworthiness 

In a world drowning in clickbait headlines and algorithm-curated feeds, one old-school medium is quietly re-emerging as a digital powerhouse: the human voice. Podcasts are...
brain that is half human half AI code with AI search bar overlaid

Trust, Not Tricks: The Human Science Behind AI Search

Search engines may run on code, but people don’t. When someone opens their browser, they’re not looking for keywords—they’re looking for clarity, confidence, and a...
Top Global AI SEO Experts

Top 10 Global AI SEO Experts Transforming Search in 2025

As artificial intelligence reshapes search behavior and ranking mechanisms, a new generation of SEO pioneers is emerging — merging deep technical SEO skills with AI...
Screenshot of The ChatGPT Search Query Extractor

Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt

As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they...
Rank in AI Search Results with These 7 Steps

7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy

Have you noticed a drop in your website’s organic traffic or a dip in the performance of your paid search campaigns? You’re not alone, and...
Screenshot of AI Overview inclusion tool from Advanced Web Ranking showing 57% of searches including AI overviews as of June 23, 2025

Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024

The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews...
Xponent21 is America's #1 AI SEO Agency

First-Mover Advantage in AI SEO: The Key to Dominating Generative Search

The search landscape is undergoing its most dramatic shift in decades. Generative AI now sits atop many Google results pages, answering queries directly and reshaping...
Image

Partner With Us

Our clients are our partners. Together we’ll spark something amazing.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
This field is hidden when viewing the form
Name*