Search Engine Optimization (SEO)
Welcome to Xponent21's Search Engine Optimization (SEO) Insights, your essential guide to mastering SEO strategies that drive results. In this category, you'll discover expert insights and the latest trends in on-page and off-page SEO, technical optimization, AI SEO, and how to stay ahead in the ever-evolving world of search algorithms. We cover everything from foundational practices to advanced techniques designed to improve your rankings on Google and other search engines. Whether you're aiming to enhance your site's visibility, boost organic traffic, or adapt to emerging SEO trends like AI search optimization, our articles offer the tools and knowledge you need to succeed. Unlock the secrets to dominating search engine results and ensure your business stands out in the digital landscape.
AI Overviews Now Dominate Search Results: Why Your SEO Strategy Needs a Major Upgrade
September 24, 2024
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Will Melton
More than one in four search results now feature an AI Overview, and no, you can’t turn them off—even if you wanted to. AI Overviews are taking over Google’s most valuable real estate, reshaping how we search and how businesses rank. If your SEO strategy isn’t ready for this AI-driven shift, you might already be falling behind. Suddenly, search engines…
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The Evolving Search Landscape: AI, Monopolies, and the Future of SEO and AI SEO
September 11, 2024
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Will Melton
The digital world is in the midst of a transformation, driven by the rapid evolution of AI technologies and a historic legal ruling that could redefine the future of search engines. As businesses grapple with these changes, understanding the intersection of AI, SEO, AI SEO, and the implications of Google’s dominance in the search market is critical for success. The…
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How Much Does It Cost to Hire an SEO Company in 2025?
September 10, 2024
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Will Melton
The cost to hire an SEO company varies greatly based on factors like the type of provider, the competitive landscape, your business goals, and specific investment needs. Understanding these nuances can help you budget effectively and choose the right provider—whether it’s a freelancer, a specialized SEO firm, or an integrated agency like Xponent21 that considers SEO as part of a…
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Avoid Website Disaster: The Essential Steps Most Companies Overlook (And Why It Costs Them)
September 9, 2024
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Will Melton
Quick Guide: The Critical Steps in Website Design Process You Can’t Afford to Skip Investing in a new website can be one of the most significant decisions—and investments—a business makes, yet many companies underestimate the complexity and strategic planning required to build or redesign a successful online presence. It’s easy to view a website as a simple digital brochure but…
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All About AI SEO & Other New Terms: Navigating the New Frontier of Search
August 31, 2024
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Will Melton
The rapid evolution of AI technology is transforming the world of search engine optimization (SEO). As AI becomes increasingly integrated into search engines and content creation, new terms like AI SEO, SGE, AI Overviews, and GEO (Generative Engine Optimization) are emerging. Understanding these concepts is crucial for staying ahead in this evolving landscape, ensuring your brand and content remain visible…
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SEO Best Practices for Achieving Top Rank in Search & AI Results
August 8, 2024
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Will Melton
We live in a world where we have access to just about every piece of information we need right at our fingertips. All it takes is a query—whether you’re searching for coffee shops near you, the best cleaning products for hardwood floors, or new dinner recipes. But have you ever wondered how a search engine, like Google, knows how to…
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An Organic SEO Strategy to Take You to the Summit of Search Results
December 29, 2023
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Courtney Turrin
This article is the second in our SEO Strategy series. If you haven’t read the first article, we recommend starting there to gain foundational insights into how organic SEO fits into your broader SEO Strategy. Organic SEO: The Lynchpin of a Winning SEO Strategy In our previous article, we emphasized that winning the game of search engine optimization (SEO) starts…
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SEO Strategy: How to Win a Competitive Game
May 17, 2022
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Courtney Turrin
If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page of search results, as close to the top as possible, to drive organic traffic to your website. How to successfully do so is another story. A winning SEO strategy begins with understanding the game, so…
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Track Your Marketing Better With These 10 Solutions [Bootstrap]
December 28, 2016
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Will Melton
I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its…
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SEO: 3 Things YOU Can Do to Boost Your Search Engine Rankings
November 22, 2015
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Will Melton
Search Engine Optimization is for EVERY Business Most people use search engines. It’s a fact. I could bore you with the statistics, but for the sake of this post, let’s just say that ALL people use search engines (nearly all people do). What this means is that showing up high in search results when someone searches for the products and services…
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