OUR WORK

Website Design


Xponent21 builds custom performance websites designed to attract, delight, and convert prospects into customers. With each website we create, we work closely with our clients to understand their target customers, their goals, and the unique challenges of their business. The product is a performance website that provides custom solutions that drive measurable results. Take a look at some of our recent projects below.

Kismet Cosmetics

Covington, Louisianna


Having seen their story on Million Dollar Buyer, we were excited to work with Kismet to design a performance website that would help this up-and-coming company grow their business by leaps and bounds. In addition to a colorful design befitting a modern cosmetics company, the technical features that we incorporated allowed for complex e-commerce functionality, such as special pricing for wholesale customers, restricted visibility on certain products for regular retail customers, and backordering. With their new performance website, Kismet has been growing their customer base and their business.


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Abbitt Management

Newport News, Virginia


Having had the pleasure of working with their sister company Abbitt Realty, we couldn’t have been more excited to tackle the redesign of the Abbitt Management website. Our process began with strategy and content planning to create a design that made it easier for all stake holders to quickly access the areas of the site that are most relevant to them. In addition to making the site easier to navigate and use across devices, the final design put a fresh face on the website, bringing the Abbitt Management brand up to date.


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Hertzler & George

Williamsburg, Virginia


Hertzler & George is forward-thinking and innovative in their landscape design skills and their commitment to running an eco-friendly landscaping business. They recognized the need to revitalize their website with a fresh look that matched their state-of-the-art, meticulous landscape designs, and we knew just how to make their vision a reality. We redesigned their website with an eye for modern, responsive design and a focus on perfecting the user experience. Now it's not only our clients but theirs as well who benefit from this new performance website.


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General Solar Company

Gaithersburg, Maryland


General Solar is one of the oldest, most respected window film installers around today, but their website was in need of an overhaul and we were eager to help. We redesigned their website from the ground up, shifting the focus to the user experience and emphasizing the myriad benefits of window film for homeowners as well as commercial clients. General Solar Company has been thrilled will the results and even more pleased by the increase in leads their new site has been bringing in.


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Tier 1 Veterinary Medical Center

Palmer, Alaska


We had worked with the founder of Tier 1 on several previous projects, so when the time came to develop the website for his brand new, innovative veterinary medical center, he knew he could count on Xponent21. Our primary aim for the site was to design a site that communicated the state-of-the-art, pioneering nature of Tier 1. One of the challenges of the site was the dual audience for which it was designed; since the center was brand new, we needed the site to attract not only prospective patients but also prospective veterinarians, vet techs, and other staff. 


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So You’re 18

Richmond, Virginia


When the Virginia State Bar contacted us about creating a website to help young adults understand their rights and legal responsibilities, we were eager to accept the challenge. Knowing the So You're 18 website would be used as a resource by users in a uniquely targeted age group, we designed the website with a mobile-first perspective. All of the sites we design are responsive, meaning they look good and function well across devices, but this website is specifically optimized for mobile users, as this is how most 18 year olds will access to site to find the resources they need.


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Dee Norman
Virginia State Bar

"When we needed a website to help Virginia teenagers who are reaching the age of majority understand their new legal roles and responsibilities, we worked with Will Melton and his team to create the https://soyoure18.com website that corresponds with our educational outreach to high school students across the state. We were impressed by their speed, intuition about our needs, and the end result is wonderful: informative, easy to use, and very appealing to teenagers."

Organizational Performance Group

Woodbridge, Connecticut


When it comes to organizational efficiency, a website can become a pivotal tool in reducing costs and improving business operations. For Organizational Performance Group (OPG), we incorporated various elements of strategic design, but we also enabled functionality to make their website more of a client tool than just a place for information. Among the integrations we enabled is a solution that allows for faster addition and organization of different types of content. This allows OPG to add and place new courses, events, publications and products on their site with just the click of a button. 


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Beacon on 5th Apartments

Charlottesville, Virginia


Beacon on 5th Apartments knew their website could garner more traffic and bring in more leads if the design was modernized for today’s apartment hunter. They were referred to Xponent21 by an existing client with whom we have worked on website design and digital marketing services for several managed properties. Given our industry-specific experience and the look and feel of the websites in our portfolio, Beacon on 5th made the easy decision to partner with us. We designed a new performance website that offered a beautiful modern aesthetic, more intuitive navigation, increased visitor engagement with content, and an overall more enjoyable user experience. This in turn improved Beacon on 5th’s ability to attract and convert online leads, providing them with more opportunities to fill vacancies.


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Stensland Dental Studio

Williamsburg, Virginia


The dental field is one of the most competitive industries around, and Stensland Dental Studio recognized that presenting a user-friendly, modern digital presence would help them to attract patients to their practice, so they turned to us for help. Our objectives were to design a site that communicated the welcoming, upbeat personality of the staff and brand, that helped patients feel at ease before their first appointment, and that would help Stensland dominate in search engine results. 


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Solar Film

Richmond, Virginia


The new owners of Solar Film recognized that their business would benefit from a new performance website that reflected the revitalization of the company. Our aim with this website was not only to modernize the design and functionality, but to re-strategize the content placement on the site to drive more leads and conversions. After identifying the public's general lack of knowledge about the product as one of the biggest challenges facing their business, we focused on emphasizing the different solutions that window film provides and detailing the diversity of films that are available. Since launching the new site, Solar Film has experienced a massive growth in online leads and conversions and their business is flourishing.


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