Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. American writer William S. Burroughs encapsulated the fundamental nature of growth when he said: “If you’re not growing, you’re dying.” This pursuit sits at the forefront of the minds of decision-makers with the primary benchmarks being increased revenues and profits. With growth topping the priorities…

UX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers focus on a user’s interactive experience on a webpage. A customer’s online experience can be impacted by countless factors like page loading time, readability, interactivity, usability, and so much more. But each of these factors…

Every digital marketing agency is unique. That’s why it’s important to do some research and team-up with the right agency that can help transform your business. Maybe you need to start afresh with a new website. Or perhaps you’re looking to expand your reach through online ads and have no clue where to start. No matter the need, a digital…

I got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I left and began helping companies generate growth through digital marketing. Needless to say, I’m a little out of the loop on the latest and greatest in tech hardware. Integrated Systems Europe is a conference for…

Most business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not only brand awareness, but fierce brand loyalty. With so many social media platforms out there, you may be unsure of which ones are best for your company and which ones are a waste of your…

The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do list in front of you. Previously, I presented several reasons why small businesses need to be blogging. In this article, I’ve outlined a tried and true process for writing blogs and a basic list of…

Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list goes on. When you have a moment to finally sit down and catch your breath, the last thing you…

  As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forward. With the easy-to-use content management systems available today, anyone with an idea (novel or not) can publish a blog or create a website. This, dear friends, creates content overload. Try…

People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel confident that by the end of this article you’ll agree with me that content strategy documentation is quite a bit sexier than the country music star. Last month, I blogged about a content…

Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective.  Here’s why a content strategy manager from Capital One says content strategy documentation is sexy. In this day and age when there’s a meetup for every interest group under the sun, I’m thrilled that my city,…