Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list goes on. When you have a moment to finally sit down and catch your breath, the last thing you…

  As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forward. With the easy-to-use content management systems available today, anyone with an idea (novel or not) can publish a blog or create a website. This, dear friends, creates content overload. Try…

People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel confident that by the end of this article you’ll agree with me that content strategy documentation is quite a bit sexier than the country music star. Last month, I blogged about a content…

Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective.  Here’s why a content strategy manager from Capital One says content strategy documentation is sexy. In this day and age when there’s a meetup for every interest group under the sun, I’m thrilled that my city,…

With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open the app store and you’ll find millions of individual apps – something for everyone and something for every task. Some of these apps are making the tasks in the physical world more digital, while others…

Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It starts when someone says, “Hey, let’s buy some ads and drive a little traffic to our website.” Before you know it, the ads are up and running and traffic starts coming in. Then the phone…

I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its…

Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective for this website overhaul was to modernize both its design and functionality, aligning the digital presence with the quality of their products……

$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big bet for Microsoft, but at that premium, they see something that perhaps the market didn’t. What does it all mean for you? It’s likely that, in the near term, little will change with regard to…

Since the internet became a staple of modern life, marketing has been evolving to keep up with changing consumer behaviors and expectations. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking and new methods of connecting with their audience. It used to be commonplace to purchase print ads and spend countless hours shaking…