Will Melton
SEO for Manufacturing

Own Your Industry Online: The Power of Video Podcasts + SEO for Manufacturing Marketing Leaders

December 8, 2024
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Will Melton
As a marketing leader in the manufacturing sector, you understand the relentless pursuit of innovative strategies to elevate your brand, engage your audience, and drive organic growth. Imagine achieving all these objectives with a single, powerful strategy—video podcasts. This dynamic tool is not just a trend but a transformative approach that can revolutionize your marketing and sales efforts. Here’s why…

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Why AI SEO Will Dominate Your Search Strategy in 2025: AI Agents Are Taking Over

December 1, 2024
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Will Melton
The rise of AI agents has transformed the digital landscape and we haven’t even started using them yet. These intelligent systems increasingly assist with decisions and actions, creating a seismic shift in how businesses need to approach search engine optimization. As AI SEO becomes a cornerstone of digital strategies, understanding its criticality for 2025 is essential for staying competitive. Here’s…

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2025 Marketing Strategies to Outperform Your Competition

My Top 5 2025 Marketing Strategies: A Roadmap for CMOs and Growth Leaders

December 1, 2024
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Will Melton
Ready to break away from the pack and propel your business into a new era of exponential growth? AI is upending every industry, new podcasts are as common as morning coffee, and endless doom scrolling consumes your audience’s attention—the marketing landscape is shifting beneath our feet. The year 2025 isn’t just another year—it’s a turning point. Seriously, the dusty old…

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Building a Pathway from Pain Point to Profit: How to Maximize Website ROI

November 12, 2024
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Will Melton
Your website has the potential to be the most powerful tool in your business arsenal. When it truly resonates with your audience, it doesn’t just attract visitors—it transforms them into loyal customers. The key lies in aligning your business goals with the needs of every visitor, creating a seamless journey from their initial problem to the solution you offer. This…

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mobile friendly website

How Often Should You Redesign Your Website?

October 16, 2024
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Will Melton
How Often Should You Redesign Your Website? In today’s digital world, website redesigns are about much more than just aesthetics—they’re essential for staying competitive. With AI transforming how users engage with content, the question of how often to redesign your website has taken on new dimensions. Here’s a comprehensive look at when and why you might need to refresh your…

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Crushing AI Search Visibility with Text Fragments: Standing Out in the New Era of AI Search

October 16, 2024
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Will Melton
In the realm of AI-driven search technologies, the ability to fine-tune content for enhanced visibility has become increasingly sophisticated. Text fragments—specific content sections marked with start and end points—are emerging as a strategic tool for content creators who want to improve their visibility across Bing’s multi-colored snippets, AI overviews, and generative AI results. Below, we explore how text fragments can…

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The Good Farmer is an SEO method that was created by the team at Xponent21 and is proven to quickly accelerate rankings.

The Good Farmer SEO Method: Cultivating Long-Term Content Success

October 10, 2024
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Will Melton
In the fast-paced world of digital marketing, it’s easy to get caught up in trends and quick wins. Strategies like the Skyscraper Technique and Ranch Style SEO have shown how focusing on content structure and audience relevance can yield impressive results. But how do you ensure your content remains useful, relevant, and optimized over time? Enter the Good Farmer SEO…

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[Portfolio] Richmond Mayorathon

October 7, 2024
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Will Melton
With limited time and a pressing need to provide residents with clear, accessible information about local candidates, they needed a fast-moving partner to rebuild the site. Their goals were to improve user experience, streamline content management for site administrators, and build a scalable platform that could support future election cycles with ease.…

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Free AI SEO Writing Tool GPT SEO Snippet Expert

AI SEO Writing Tools and SEO GPTs: Introducing Xponent21’s SEO Snippet Expert

October 1, 2024
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Will Melton
In today’s fast-paced digital landscape, businesses need more than just good content—they need AI-optimized content to stay competitive. Enter AI SEO writing tools, designed to streamline the creation of search-engine-friendly content that ranks well, particularly in AI-driven search engines like Google’s Gemini and OpenAI’s ChatGPT. One of the most powerful tools in this realm is SEO GPTs, which use advanced…

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5 AI-Driven Strategies for Richmond Businesses to Boost Local SEO

October 1, 2024
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Will Melton
In the competitive Richmond market, businesses need to leverage innovative strategies to stand out. Artificial intelligence (AI) offers Richmond businesses a powerful tool to enhance local SEO efforts, enabling them to attract more customers, increase online visibility, and drive growth. By implementing AI-driven techniques, businesses can automate SEO tasks, generate highly relevant content, and engage customers effectively, helping them dominate…

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