Top AI SEO Insights

How to Optimize Your Google Business Profile for AI Overviews

ContentsTL:DRWhy Your GBP is ImportantWHAT GOOGLE AI OVERVIEWS ACTUALLY PULL FROM YOUR GBPTHE GBP AUDIT FOR AI CITABILITYBusiness descriptionServices and attributesQ&A sectionReviews and responsesPosts and...

How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1

By: Chuck McCarthy

Nerding out over Claude, being able to ditch spreadsheets, and what it takes to build a diversified tech stack (it’s not as complicated as you...

Graphic illustrating GA4's increased AI reporting

Google AI Assistant Default Channel Group in GA4

By: Jenna Pace

With surprisingly little fanfare for such an anticipated development, Google rolled out a new default channel called AI Assistant. As of June 7, Google has...

Illustration of a tree with deep roots and expanding branches representing SEO foundations, AI visibility, content authority, and long-term organic growth.

SEO Is Worth It. The Way You’re Measuring It Isn’t.

By: Chuck McCarthy

ContentsIs SEO Worth It in 2026? Here’s the Honest Answer.The ROI Argument That Still HoldsWhat Changed: The Click Got ScarceThe Three Surfaces of Search ROISurface...

A large, antique mirror standing in a vast digital landscape. The reflection inside the mirror shows a glowing constellation of data points, citations, and interconnected nodes rather than the physical world in front of it

The Real Secret to AI Search Optimization

By: Will Melton

(Spoiler: there isn’t one) SEO has always existed in a shroud of mystery — not because it’s actually mysterious, but because complexity is a great...

How Asana, Rella, and a Deeply Specific Client Made Me a Better Project Manager for B2B Social

By: Kayleigh Crandell

Managing social media for a B2B brand is its own discipline, and a good team needs the tools and expertise to match the task....

Screenshot of the CARL Intelligence homepage

Xponent21 Launches CARL Intelligence, a Standalone AI Visibility Tool Built on Two Years of Proprietary Research

By: Will Melton

The Richmond-based agency’s Cognitive AI Ranking Lab expands the CARL suite with a prompt intelligence platform that measures and improves how brands appear in AI-generated...

two hands showing different AI search results on mobile phones

The Search Result Just Stopped Being Public

By: Isaac Marcuson

TL;DR: At I/O 2026, Google made personalized search free and global. For customers who opt in, the same query returns different answers from their Gmail...

Cartoon image of a robot baker making an AI SEO pie.

The Whole Pie: Why AI Visibility Is a Business Operations Problem

By: Will Melton

There is no such thing as an AI visibility strategy. There is only a marketing strategy — and AI either reflects it or exposes the...

Will Melton leads the Culdesac Tempe panel discussion

Built For Whom: Who Gets to Shape the Future

By: Courtney Turrin

A few weeks ago, I attended the annual Tom Tom Festival in Charlottesville for the first time. Will Melton, our CEO, and Will Willis, Director...

Communication: The Challenge of Our Time

By: Courtney Turrin

We have more ways to reach each other than at any point in human history. We are still genuinely bad at communicating. Not bad at...

You Don’t Have to Vibe Code. You Have to Understand It.

By: Courtney Turrin

There’s a concept in meditation practice that I keep coming back to lately. When you tell a meditation teacher that you’re too busy to meditate,...

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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Top AI SEO Insights

How to Optimize Your Google Business Profile for AI Overviews

How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1

Google AI Assistant Default Channel Group in GA4

SEO Is Worth It. The Way You’re Measuring It Isn’t.

The Real Secret to AI Search Optimization

How Asana, Rella, and a Deeply Specific Client Made Me a Better Project Manager for B2B Social

Xponent21 Launches CARL Intelligence, a Standalone AI Visibility Tool Built on Two Years of Proprietary Research

The Search Result Just Stopped Being Public

The Whole Pie: Why AI Visibility Is a Business Operations Problem

Built For Whom: Who Gets to Shape the Future

Communication: The Challenge of Our Time

You Don’t Have to Vibe Code. You Have to Understand It.

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