TOP AI SEO Insights

Google quietly crossed a new line in the evolution of search this week. According to the latest dataset from Advanced Web Ranking, Google AI Overviews now appear in 60.32% of U.S. queries. It’s the first time the feature has cleared the 60% mark, doubling its presence since August 2024 and solidifying its place as the dominant experience in Google’s interface.…

We’re a B2B company too — and for years, organic traffic didn’t move the needle for us. That changed when we shifted our SEO strategy to align with how AI systems evaluate, summarize, and recommend content. Today, we generate organic leads every day, and our website traffic has grown more than 4,000%. This didn’t happen because we chased trends or…

In the battle for B2B buyer attention, is video or text content more effective at driving conversions? Business professionals new to digital strategy often wonder where to invest their time and budget. Both video and text have roles to play, but video content has been surging in effectiveness across the entire B2B buyer’s journey for the past several years. The…

Contents​​Introduction: Why I Wrote This (And Why It Matters)Let’s Start Simple: What Is AI SEO?How Do I Optimize for AI? What Does an AI Optimizer Do?The Objective of AI SEOCore AI SEO ServicesTechnical Foundation and Analytics SetupContent Cataloging and AnalysisCompetitive and Gap AnalysisAI SEO Strategy and RoadmapContent Creation and OptimizationContinuous Optimization and Content RefreshAuthority Building and PositioningComplementary Services That Support…

For most of the internet era, visibility in search has been a simple equation: higher rank, more attention. Users typically viewed only a handful of links, and the majority of clicks went to the first two or three results. The remaining pages, however valuable, were rarely seen. This pattern defined what we now call organic search visibility. Today, AI search…

On one particularly frustrating day a few years ago, Courtney Turrin, our Chief Work Officer, turned to me and said, “I feel like I’m on the B-team, and I’m not a B-team player.” What she said hit me like a ton of bricks. She was right. We needed to change things. Like everyone who came before us, we didn’t always…

Richmond, VA — October 14, 2025 — Xponent21, a global leader in AI search optimization strategy, today announced DiscoverAIO, a new platform built to educate, empower, and connect professionals shaping the future of AI SEO. Launching in early access this fall and officially debuting on January 1, 2026, DiscoverAIO will serve as the central hub for marketers, agencies, and business…

Around the world, marketers are racing to adapt to the new search landscape shaped by artificial intelligence. While many claim to be AI SEO experts, few can prove it. At Xponent21, we’ve built an international reputation for helping businesses optimize for both search engines and AI systems through rigorous experimentation, formal training, and community leadership. Our expertise wasn’t earned overnight.…

Less than 18 months after Google rolled out AI Overviews, Americans are already growing comfortable with them. And more importantly, they’re beginning to trust them. According to groundbreaking new research from the Pew Research Center, 72% of adults who’ve encountered AI summaries in search results find them useful – with 1 in 5 saying they’re extremely useful. But the most…

For those who monitor their SEO metrics closely, you may have noticed some bizarre swings in Google Search Console and rank tracking tools over the past week. Don’t panic – it’s not just you, and it’s not your website. Google quietly made a change to how search results are delivered, and it’s temporarily throwing a wrench in SEO data across…