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How Much Should You Spend on Your Pay Per Click Advertising Campaign? [Calculator]

May 19, 2018
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Courtney Turrin
One of the first questions business owners must ask themselves when considering a new digital marketing campaign is how much money they have to allocate towards the campaign. Solidifying the answer to this question is so critical that it will determine whether or not it’s a wise investment to continue with a pay per click (PPC) advertising campaign at all.

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5 Ideas for How to Overcome Blogger’s Block

April 18, 2018
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Courtney Turrin
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and

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When Your Company is Awesome But Your Reviews are Awful

March 15, 2018
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Courtney Turrin
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and

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How to Start Blogging for Small Businesses

February 26, 2018
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Olivia Deputy
The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do list in front of you. Previously, I presented several reasons why small businesses need to be blogging. In this article, I’ve outlined a tried and true process for writing blogs and a basic list of

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Small Businesses: Why You Should Be Blogging

February 26, 2018
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Olivia Deputy
Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list goes on. When you have a moment to finally sit down and catch your breath, the last thing you

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Content Without Context

Content Without Context is Useless

January 8, 2018
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Olivia Deputy
  As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forward. With the easy-to-use content management systems available today, anyone with an idea (novel or not) can publish a blog or create a website. This, dear friends, creates content overload. Try

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The Power of Big Data in the Hands of Small Businesses

December 12, 2017
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Courtney Turrin

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sexier than blake shelton

“Sexier than Blake Shelton” – Why Content Strategy Documenation is Sexy: Part 2

December 1, 2017
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Olivia Deputy
People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel confident that by the end of this article you’ll agree with me that content strategy documentation is quite a bit sexier than the country music star. Last month, I blogged about a content

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Use this 1 Simple Tool to Boost your Website’s Conversion Rates

November 13, 2017
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Courtney Turrin

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Why Content Strategy Documentation is Sexy: Part 1

October 30, 2017
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Olivia Deputy
Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective.  Here’s why a content strategy manager from Capital One says content strategy documentation is sexy. In this day and age when there’s a meetup for every interest group under the sun, I’m thrilled that my city,

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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.


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