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Why CEOs and COOs are Reshaping the Growth Mindset to Prioritize General Improvement Over Financial Performance

July 2, 2019
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Will Melton
Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. The fundamental nature of growth is encapsulated by American writer William S. Burroughs who said, “If you’re not growing, you’re dying.” This pursuit sits at the forefront of the minds of decision-makers with the primary benchmarks being increased revenues and profits. With growth at the

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website security

Why Your Website is an Investment Worth Protecting

June 17, 2019
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Courtney Turrin
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline due to malicious activity. In a majority of cases, unperformed maintenance and a lack of basic security measures were to blame. If you rely on your website to assist or directly affect your sales performance,

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ux design

6 Simple UX Designs for Inspiration

May 24, 2019
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Will Melton
UX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers focus on a user’s interactive experience on a webpage. A customer’s online experience can be impacted by countless factors like page loading time, readability, interactivity, usability, and so much more. But each of these factors

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google ads campaign structure

Tips On How To Structure The BEST Google Ads Campaign

April 26, 2019
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Chuck McCarthy
In this day and age, we are all well aware of how important it is to market your business on the good ol’ world wide web. Whether or not you should be utilizing digital advertising is rarely the question, but you may be wondering, “How the heck do I do it?” Well, one of the most popular ways to run

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digital marketing agency

Why A Digital Marketing Agency Is Your Greatest Ally

March 29, 2019
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Will Melton
Every digital marketing agency is unique. That’s why it’s important to do some research and team-up with the right agency that can help transform your business. Maybe you need to start afresh with a new website. Or perhaps you’re looking to expand your reach through online ads and have no clue where to start. No matter the need, a digital

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technology advancements

I Crashed a Technology Conference: What I Discovered Might Shock You

March 20, 2019
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Will Melton
I got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I left and began helping companies generate growth through digital marketing. Needless to say, I’m a little out of the loop on the latest and greatest in tech hardware. Integrated Systems Europe is a conference for

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Visualize 5 Data Points to Fuel Better Marketing Results

Visualize These 5 Data Points to Fuel Better Marketing Results

March 8, 2019
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Courtney Turrin
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live

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maximize productivity at work

4 Steps to Maximize Productivity in the Workplace

November 16, 2018
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Courtney Turrin
Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a profitable, sustainable business. However, many businesses struggle to maximize productivity due to a lack of clarity around responsibilities and deadlines, poor communication among team members, and inefficient management. At Xponent21, we have adopted a project

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How Smart Marketers are Turning Up the Dial on their Marketing ROI

September 27, 2018
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Courtney Turrin
A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth

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Which Social Media Platforms are Best for Your Business

Stop Wasting Time & Money: Know Which Social Media Platforms are Best for Your Business

June 13, 2018
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Olivia Deputy
Most business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not only brand awareness, but fierce brand loyalty. With so many social media platforms out there, you may be unsure of which ones are best for your company and which ones are a waste of your

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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.


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