It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling
By: Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel...
6 Apps to Help Your Organization Transition to a Remote Work Culture
By: Will Melton
ContentsThe Future of Work Literally Can’t WaitOur Productivity StackHere is a list of the core apps we use:You’re Not Just Remote, You’re Mobile TooReceive Expert...
Why We’re Embracing a Four-Day Workweek
By: Will Melton
If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company....
There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget
By: Courtney Turrin
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are...
Close More Business: Adopt a Repeatable Sales Process
By: Will Melton
I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the...
How to Grow Your Social Media Following
By: Will Melton
As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers....
Lead Nurturing: Increase Your Speed to Lead Response and Increase Your Close Rate
By: Will Melton
“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue. Though it’s something we’re hearing less and less as...
How to Design a Landing Page that Converts
By: Courtney Turrin
When running a digital advertising campaign, there are several critical stages to achieving a conversion. ContentsFirst, your ad must be shown to a member of...
Why CEOs and COOs are Reshaping the Growth Mindset to Prioritize General Improvement Over Financial Performance
By: Will Melton
Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. American writer William S. Burroughs encapsulated the fundamental nature of...
Why Your Website is an Investment Worth Protecting
By: Courtney Turrin
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline...
6 Simple UX Designs for Inspiration
By: Will Melton
UX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers...
Tips On How To Structure The BEST Google Ads Campaign
By: Chuck McCarthy
In this day and age, we are all well aware of how important it is to market your business on the good ol’ world wide...
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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