[Portfolio] Pool Brokers USA
By: Will Melton
We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact....
[Portfolio] Layr
By: Will Melton
We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We...
[Portfolio] Fit4Kids
By: Will Melton
Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the...
[Portfolio] Managed Services Group
By: Will Melton
To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It...
[Portfolio] Energy Products Distribution
By: Will Melton
This website serves a diverse range of end users, presenting a heightened need for a thoughtful and intuitive navigation experience. To address this, we tested...
Behind the Scenes: Optimizing a Campaign for Success
By: Will Melton
With just a click of a button, your paid media campaign will go live for everyone to see. It’s that simple, right? Well, not quite. ...
[Portfolio] The Mary Morton Parsons Foundation
By: Will Melton
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the...
Prioritizing Career Satisfaction: Work Experience Design & Doing Work You Love
By: Courtney Turrin
As Chief Work Officer at Xponent21, I’m tasked with ensuring that our team has the tools, training, and systems in place to allow them to...
Rethinking the 40 Hour Workweek: How Americans Can Get More Done AND Work Less
By: Will Melton
It’s well known that Americans value productivity and work. We are a culture that esteems advancement. We pride ourselves on developing the newest technologies and...
Website Design & User Experience
By: Will Melton
WebinarsContentsExpect More from Your Website (& How to Achieve It)How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience...
SEO Strategy: How to Win a Competitive Game
By: Will Melton
If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page...
How to Create Compelling Mission and Vision Statements: Through the Lens of Brand Strategy
By: Will Melton
Brand strategy is a critical component of a business. An effective brand strategy aligns all elements of a business with its target audience and helps...
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