Google Says AEO and GEO Are Still SEO | To the Power of X, Ep. 7
Every few months the search industry finds a new acronym to rally around, and this year it found two. AEO and GEO have been pitched...
Being Known Pays Off: Building a Personal Brand With Video | To the Power of X, Ep. 6
Peter Larsen has spent 40 years in sales, 30 of them selling office technology in Richmond, and along the way a lot of people started...
Keyword Tracking Isn’t Enough Anymore: How AI Search Made SEO More Human | To the Power of X, Ep. 5
Thirteen seconds in, Jenna flubs a line and asks us to “take that out, fix it in post.” We kept it in. Sorry, Jenna! In...
Marketing Psychology in Real Life | To the Power of X, Ep. 4
Courtney Turrin spent grad school studying which social signals monkeys find worth their attention. A ticket scalping site still got her with “last tickets in...
We Need to Talk About How You’re Using ChatGPT | To the Power of X, Ep. 3
Welcome back to To the Power of X, Xponent21’s podcast on AI and marketing. In Episode 3, Chuck McCarthy, Kayleigh Crandell, and Jenna Pace ask...
The Data Nobody Has: Inside CARL Labs and the Future of AI Marketing Intelligence | To the Power of X, Ep. 2
In episode 2, Chuck, Kayleigh, and Will pull back the curtain on CARL—the Cognitive AI Ranking Lab—and why we created it instead of buying something...
How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1
By: Chuck McCarthy
Nerding out over Claude, being able to ditch spreadsheets, and what it takes to build a diversified tech stack (it’s not as complicated as you...
(opens in a new tab)X21 Podcast: To The Power of X
To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
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