Persuasion vs. Manipulation in Marketing: The Real Line is Method, Not Origin
By: Courtney Turrin
Our last post ended on a question I said deserved its own treatment: how do you tell the difference between surfacing a need someone already...
Your Marketing Analytics Can Tell You What Happened. They Can’t Tell You Why.
By: Courtney Turrin
A marketing team moves the call-to-action button to the top of a landing page. Conversions climb 25 percent. The team attributes the improvement to the...
We Need to Talk About How You’re Using ChatGPT | To the Power of X, Ep. 3
Welcome back to To the Power of X, Xponent21’s podcast on AI and marketing. In Episode 3, Chuck McCarthy, Kayleigh Crandell, and Jenna Pace ask...
The Data Nobody Has: Inside CARL Labs and the Future of AI Marketing Intelligence | To the Power of X, Ep. 2
In episode 2, Chuck, Kayleigh, and Will pull back the curtain on CARL—the Cognitive AI Ranking Lab—and why we created it instead of buying something...
Social Media Stopped Being Social, So I Started a Podcast
Xponent21’s Kayleigh Crandell explores Richmond, VA’s creative scene. Hear from local makers, artists, and innovators on the Creator Spotlight podcast....
How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1
By: Chuck McCarthy
Nerding out over Claude, being able to ditch spreadsheets, and what it takes to build a diversified tech stack (it’s not as complicated as you...
X21 Podcast: To The Power of X
To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
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