Does Having a YouTube Channel Drive AI Search Visibility?
By: Jenna Pace
YouTube is one of the most influential ways for brands to gain visibility in AI search. Optimizing video content makes brands discoverable and cited by...
What’s the Difference Between an SEO Agency and an SEO + AI Visibility Management Agency?
By: Jenna Pace
TL;DR: Traditional SEO focuses on organic search rankings and website traffic, while AI search optimization works to get your brand visible across AI surfaces like...
Why Is My Organic Traffic Dropping When My Rankings Are Fine?
By: Jenna Pace
TL;DR: Organic traffic decoupling from rankings, where traffic drops but rankings remain stable, is a direct result of AI Search dominance. This market-wide shift means...
Six Mental Models That Help Make Sense of AI Visibility
By: Jenna Pace
When an AI platform recommends your brand, it vouches for you the same way a trusted referral would, and just like word-of-mouth, that recommendation has...
What is AI Visibility Management?
By: Jenna Pace
AI visibility management is the practice of shaping your digital footprint so AI systems are more likely to cite you, and it’s become one of...
Google Just Crossed 80% AI Overviews. Here’s Why That Should Change How You Think About Your Website.
By: Will Melton
80% of Google searches now include AI Overviews, and more than half of website traffic is from bots rather than humans. If you haven’t adjusted...
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To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
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