AI Visibility Management

How to Get Your Brand Mentioned in AI in 2027: What to Budget For

What to budget to get your brand mentioned in AI in 2027: eight line items with rough price ranges, from $500 a month to $50,000...

AI Overviews Are Reshaping B2B Search Strategy

By: Jenna Pace

Google AI Overviews now appear in over 80% of U.S. searches, so ranking first no longer guarantees clicks. Fewer people click through when an AI...

flow chart illustrating the first 90 days of an ai visibility campaign

What to Expect in Your First 90 Days of an AI Visibility Campaign

By: Jenna Pace

TL;DR: AI search visibility builds in stages. The first 90 days are mostly about laying the groundwork rather than generating revenue, with revenue impacts typically...

Peec AI vs. CARL Intelligence

By: Will Melton

TL;DR: Peec AI and CARL Intelligence will both tell you how often AI assistants recommend your brand, but CARL gives you all four major models...

three people sitting around a table recording a marketing podcast about aeo and geo

Google Says AEO and GEO Are Still SEO | To the Power of X, Ep. 7

By: Kayleigh Crandell

Every few months the search industry finds a new acronym to rally around, and this year it found two. AEO and GEO have been pitched...

image of YouTube channel on laptop screen

Does Having a YouTube Channel Drive AI Search Visibility?

By: Jenna Pace

YouTube is one of the most influential ways for brands to gain visibility in AI search. Optimizing video content makes brands discoverable and cited by...

A Venn diagram showing the aspects of traditional SEO, AI visibility, and the elements which apply to both.

What’s the Difference Between an SEO Agency and an SEO + AI Visibility Management Agency?

By: Jenna Pace

TL;DR: Traditional SEO focuses on organic search rankings and website traffic, while AI search optimization works to get your brand visible across AI surfaces like...

graphic illustrating organic traffic drop even when rankings are high

Why Is My Organic Traffic Dropping When My Rankings Are Fine?

By: Jenna Pace

TL;DR: Organic traffic decoupling from rankings, where traffic drops but rankings remain stable, is a direct result of AI Search dominance. This market-wide shift means...

graphic demonstrating 6 mental models behind AI search visibility

Six Mental Models That Help Make Sense of AI Visibility

By: Jenna Pace

When an AI platform recommends your brand, it vouches for you the same way a trusted referral would, and just like word-of-mouth, that recommendation has...

magnifying glass over Google page with term "AI visibility management"

What is AI Visibility Management?

By: Jenna Pace

AI visibility management is the practice of shaping your digital footprint so AI systems are more likely to cite you, and it’s become one of...

Chart with data depicting that 80% of Google searches include AI Overviews

Google Just Crossed 80% AI Overviews. Here’s Why That Should Change How You Think About Your Website.

By: Will Melton

80% of Google searches now include AI Overviews, and more than half of website traffic is from bots rather than humans. If you haven’t adjusted...

To the Power of X podcast hosts Chuck McCarthy and Kayleigh Crandell interview guest Jenna Pace

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X21 Podcast: To The Power of X

To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.

Watch To The Power of X

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AI Visibility Management

X21 Podcast: To The Power of X

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