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Screenshot showing AI Overviews are now found in over 65% of all Google searches

Google AI Overviews Hit 65% — The Tipping Point We Predicted Is Here

The numbers we’ve been watching just moved again — and this time, they moved in a way that validates a prediction we made more than...
Will Melton is teaching a course on AI SEO at the University of Richmond in the Spring of 2026

Will Melton Is Teaching AI SEO Course at the University of Richmond This Spring

If you work in marketing and you haven’t yet built a strategy for how your brand shows up in AI-generated search results, you’re already behind....
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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