leadership

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

Graphic representing bottom-up AI Adoption as a pyramid with arrows flowing towards the top

Rethinking AI Adoption: The Bottom-Up Method Modern Leaders Need

By: Courtney Turrin

Why AI initiatives succeed when they start with the employees closest to the work—and what leaders can learn from failed top-down rollouts. Artificial intelligence promised...

Building Better Experiences Through UX Leadership and Workplace Innovation

By: Courtney Turrin

Leading in UX and Workplace Innovation As the Chief Work Officer at Xponent21 and co-lead of Ladies that UX Richmond, my leadership roles are deeply...

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leadership

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Rethinking AI Adoption: The Bottom-Up Method Modern Leaders Need

Building Better Experiences Through UX Leadership and Workplace Innovation

Partner With Us