By: Will Melton
Published Date: October 31, 2026
TL;DR: Google AI Overviews now appear in 85.55% of personalized and 80.56% of non-personalized U.S. search results. On August 31, the same dataset showed 75.24% and 64.99%. Personalized results gained 10.31 points in 56 days. That is 41% of the 25.23-point gain since November 10, 2025, in 16% of the elapsed time.
Source: Advanced Web Ranking AI Overview Tracker, dataset updated October 26, 2026, United States, 8,000 keywords. Percentages of gain and elapsed time calculated by Xponent21 from Advanced Web Ranking data points.
What percentage of Google searches show an AI Overview?
Advanced Web Ranking’s October 26 update puts Google AI Overviews in 85.55% of personalized U.S. search results and 80.56% of non-personalized results. Only 14.45% of personalized searches and 19.44% of non-personalized searches return no AI Overview.
Source: Advanced Web Ranking AI Overview Tracker, dataset updated October 26, 2026, United States, 8,000 keywords.
In August 2024, AI Overviews appeared in about 25% of searches. We said then that by mid-2027, AI-generated answers would replace the traditional search results page. We have tracked it in the same dataset ever since.
How we got here: every checkpoint since August 2024
- August 20, 2024: about 25%. Baseline, and the date we set the mid-2027 prediction. How to Get Mentioned and Cited in AI Answers
- June 15, 2025: 50%+. Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024
- November 10, 2025: 60.32% personalized, 43.45% non-personalized. Google AI Overviews Clear 60%
- March 7, 2026: 65.07% and 49.43%. Google AI Overviews Hit 65%
- July 8, 2026: 70.48% and 56.43%. Google AI Overviews Surpass 70% of Searches
- August 31, 2026: 75.24% and 64.99%. AI Overviews Just Hit 75%, Four Months Ahead of Our Own Prediction
- September 21, 2026: 80%. Google Just Crossed 80% AI Overviews
- October 26, 2026: 85.55% and 80.56%. This article.
Source: Advanced Web Ranking AI Overview Tracker, United States, 8,000 keywords, dataset dates as shown. Percentages for the August 2024 and June 2025 checkpoints are from the linked Xponent21 articles.
How fast is the number growing?
It is growing faster than at any point in our tracking.
| Dataset date | Personalized | Non-personalized | Gap (points) | Personalized gain per 30 days |
|---|---|---|---|---|
| Nov 10, 2025 | 60.32% | 43.45% | 16.87 | n/a |
| Mar 7, 2026 | 65.07% | 49.43% | 15.64 | 1.22 |
| Jul 8, 2026 | 70.48% | 56.43% | 14.05 | 1.32 |
| Aug 31, 2026 | 75.24% | 64.99% | 10.25 | 2.64 |
| Oct 26, 2026 | 85.55% | 80.56% | 4.99 | 5.52 |
Source: Advanced Web Ranking AI Overview Tracker, United States, 8,000 keywords. Per-30-day gains calculated by Xponent21 from the dataset dates shown.
From November 2025 to July 2026, personalized results gained about 1.2 to 1.3 points per 30 days. From July 8 to August 31, the pace was 2.64. From August 31 to October 26, it was 5.52.
The 10.31-point gain in the last eight weeks is more than double the 4.76 points gained in the 54 days before it.
What changed for non-personalized results?
Non-personalized results gained 15.57 points between August 31 and October 26, rising from 64.99% to 80.56%. In November 2025 they stood at 43.45%, so the total gain is 37.11 points.
On August 31, personalized results were the higher figure at 75.24%. The non-personalized figure on October 26 is 5.32 points above that.
The gap between the two measures went from 16.87 points in November 2025 to 4.99 points.
Source: Advanced Web Ranking AI Overview Tracker, United States, 8,000 keywords. Gap and gain calculated by Xponent21.
What does “Partial (Show more)” mean?
Advanced Web Ranking classifies how each AI Overview displays. On October 26, 100% of AI Overviews in the dataset showed as “Partial (Show more).” Google shows part of the answer, and the searcher expands it to read the rest.
Source: Advanced Web Ranking AI Overview Tracker, dataset updated October 26, 2026, United States, 8,000 keywords.
Do other trackers show the same numbers?
No. Each tracker uses a different method, keyword set and definition.
- Search Engine Roundtable reported on October 26, 2026, that AI Overviews now appear in over 80% of Google searches, citing Semrush, SE Ranking and seoClarity data. Search Engine Roundtable
- Peec’s 500,000-prompt study measured 86.7% in April. Peec AI
- Similarweb reported 43% of searches in July. Similarweb via Shopifreaks
We use Advanced Web Ranking’s dataset for every checkpoint in this series. The same 8,000 U.S. keywords, measured the same way, make the numbers comparable from August 2024 to today.
How does this compare with our prediction?
- August 2024: We predicted that by mid-2027, AI-generated answers would replace the traditional search results page.
- August 31, 2026: The 75% checkpoint arrived four months ahead of that prediction.
- October 26, 2026: Personalized results reached 85.55%, about eight months before mid-2027.
- September 1 forecast: We projected non-personalized results at 75% around Q1 2027. The October 26 reading was 80.56%.
Source: Advanced Web Ranking AI Overview Tracker, dataset updated October 26, 2026, United States, 8,000 keywords. Prior forecasts from Xponent21’s 75% article.
What we are tracking next
We will publish the next checkpoint when Advanced Web Ranking updates its dataset. The measures:
- Personalized and non-personalized percentages, and the gap between them
- The share of AI Overviews that display as “Partial (Show more)”
- The share of searches with no AI Overview: 14.45% personalized on October 26
To get your content cited inside AI answers, see How to Get Mentioned and Cited in AI Answers.
FAQ
What percentage of Google searches show an AI Overview?
85.55% of personalized and 80.56% of non-personalized U.S. searches, in Advanced Web Ranking’s dataset updated October 26, 2026 (8,000 keywords).
How fast is the percentage growing?
Personalized results rose 10.31 points between August 31 and October 26, 2026. Non-personalized results rose 15.57 points.
What is the difference between personalized and non-personalized results?
Personalized results reflect searches influenced by user context. Non-personalized results do not. The gap was 4.99 points on October 26, 2026.
What did Xponent21 predict?
In August 2024, we predicted that by mid-2027, AI-generated answers would replace the traditional search results page.
What does “Partial (Show more)” mean?
Google shows part of the AI Overview, and the searcher expands it to read the rest. Advanced Web Ranking classified 100% of AI Overviews this way on October 26, 2026.
Data source: Advanced Web Ranking AI Overview Tracker, dataset updated October 26, 2026, United States, 8,000 keywords. Pace, gap and share-of-gain figures calculated by Xponent21 from Advanced Web Ranking data points.
Will Melton
Will Melton, CEO of Xponent21 and consultant to global companies, brings nearly 20 years of leadership in technology and marketing. He is the founder of AI Ready RVA and Richmond Water, podcast host for Channel RVA, and serves on several charitable boards in Richmond, VA. Recognized as one of the world’s top experts on AI SEO, Will was one of the earliest adopters or AI visibility and has pioneered strategies that have achieved top citations across Google AI Overviews, ChatGPT, Claude, and Perplexity, making him a global authority on the future of search.
