Courtney Turrin
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How to Turn Your Sustainability Initiatives into a Powerful Marketing Strategy

August 19, 2024
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Courtney Turrin
Why Sustainability Matters in Modern Marketing In today’s marketplace, sustainability is more than just a buzzword — it’s a business imperative. Consumers increasingly expect companies to take responsibility for their environmental impact, and many are now basing purchasing decisions on a brand’s sustainability practices. This shift presents a unique opportunity for businesses. By turning sustainability initiatives into a core part…

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Prioritizing Career Satisfaction: Work Experience Design & Doing Work You Love

August 17, 2022
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Courtney Turrin
As Chief Work Officer at Xponent21, I’m tasked with ensuring that our team has the tools, training, and systems in place to allow them to focus on and perform their best work. By creating a work environment that prioritizes the employee experience and fosters optimal performance, we believe that everyone wins – our clients, their customers, our employees, our company, and ultimately, our community.  That sounds idyllic, but how does it work in practice?…

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Generating Authentic Engagement Webinar

Generating Authentic Engagement

February 10, 2022
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Courtney Turrin
For businesses and organizations hoping to drive growth in 2022, the need for authentic engagement with all stakeholders, from clients and prospects to employees and partners, is critical – but tougher to achieve than ever before.…

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Building a Team Culture in a Remote Workplace

February 9, 2022
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Courtney Turrin
What Is Team Culture? My background is in science, specifically biology. So when I think about culture, one definition that instantly comes to mind is “the cultivation of cells in an artificial medium containing nutrients”. In the context of society, culture refers to the customary beliefs, social norms, and traits of a racial, religious, or social group. It encompasses many…

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A Framework for Workplace Experience: Reporting on Our First Quarter WX Efforts

December 20, 2021
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Courtney Turrin
Key Takeaways: Approaching the Workplace Experience Like an Experience Designer At Xponent21, there is a question that is baked into every experience that we design: What happens next?  You might think of experience design as analogous to building a physical structure. The design needs to be architecturally sound and complete, with pathways to get someone safely from point A to…

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How to Reduce Spam on Your Website Forms

November 20, 2021
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Courtney Turrin
Spam submissions have become more frequent in recent years, largely due to advancements in AI and automation. These unwanted messages can clutter your inbox, waste valuable time, and even pose security risks to your business. While no solution is foolproof, there are effective strategies to minimize spam and keep your website forms clean. Our Recommended 3-Part Anti-Spam Strategy for WordPress…

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Ensuring Reliable Form Notifications: Understanding Your Options

September 12, 2021
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Courtney Turrin
At Xponent21, we prioritize delivering seamless and dependable website experiences for our clients. A critical component of this is ensuring that form notifications—such as those from Gravity Forms—reach you reliably. However, achieving this can be more complex than it seems due to various factors affecting email deliverability. In this article, we’ll break down the challenges and present the available options…

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Chief Work Officer: The Essential Role for Modern Business

August 25, 2021
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Courtney Turrin
Key Takeaways: Work is life. There is no other body that we step into when our shift starts and we don’t leave all of our personal stuff behind when the workday begins. We certainly don’t stop thinking about what is happening at work just because the workday is over. Our work life impacts our personal lives and what we do…

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There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget

October 29, 2019
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Courtney Turrin
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary…

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How to Design a Landing Page that Converts

July 19, 2019
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Courtney Turrin
When running a digital advertising campaign, there are several critical stages to achieving a conversion.  First, your ad must be shown to a member of your target audience at the right time. After you determine buyer personas, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic, interest-based, etc. “The right…

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