Latest posts by Courtney Turrin (see all)
- Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out - August 1, 2025
- Trust, Not Tricks: The Human Science Behind AI Search - July 18, 2025
- [Portfolio] Springline Advisory - January 16, 2025

A Framework for Workplace Experience: Reporting on Our First Quarter WX Efforts
December 20, 2021
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Courtney Turrin
Key Takeaways: Approaching the Workplace Experience Like an Experience Designer At Xponent21, there is a question that is baked into every experience that we design: What happens next? You might think of experience design as analogous to building a physical structure. The design needs to be architecturally sound and complete, with pathways to get someone safely from point A to…
How to Reduce Spam on Your Website Forms
November 20, 2021
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Courtney Turrin
Spam submissions have become more frequent in recent years, largely due to advancements in AI and automation. These unwanted messages can clutter your inbox, waste valuable time, and even pose security risks to your business. While no solution is foolproof, there are effective strategies to minimize spam and keep your website forms clean. Our Recommended 3-Part Anti-Spam Strategy for WordPress…
Ensuring Reliable Form Notifications: Understanding Your Options
September 12, 2021
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Courtney Turrin
At Xponent21, we prioritize delivering seamless and dependable website experiences for our clients. A critical component of this is ensuring that form notifications—such as those from Gravity Forms—reach you reliably. However, achieving this can be more complex than it seems due to various factors affecting email deliverability. In this article, we’ll break down the challenges and present the available options…

Chief Work Officer: The Essential Role for Modern Business
August 25, 2021
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Courtney Turrin
Key Takeaways: Work is life. There is no other body that we step into when our shift starts and we don’t leave all of our personal stuff behind when the workday begins. We certainly don’t stop thinking about what is happening at work just because the workday is over. Our work life impacts our personal lives and what we do…

There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget
October 29, 2019
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Courtney Turrin
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary…

How to Design a Landing Page that Converts
July 19, 2019
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Courtney Turrin
When running a digital advertising campaign, there are several critical stages to achieving a conversion. First, your ad must be shown to a member of your target audience at the right time. After you determine buyer personas, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic, interest-based, etc. “The right…

Why Your Website is an Investment Worth Protecting
June 17, 2019
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Courtney Turrin
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline due to malicious activity. In a majority of cases, unperformed maintenance and a lack of basic security measures were to blame. If you rely on your website to assist or directly affect your sales performance,…

Visualize These 5 Data Points to Fuel Better Marketing Results
March 8, 2019
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Courtney Turrin
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live…

4 Steps to Maximize Productivity in the Workplace
November 16, 2018
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Courtney Turrin
Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a profitable, sustainable business. However, many businesses struggle to maximize productivity due to a lack of clarity around responsibilities and deadlines, poor communication among team members, and inefficient management. At Xponent21, we have adopted a project…

How Smart Marketers are Turning Up the Dial on their Marketing ROI
September 27, 2018
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Courtney Turrin
A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth…
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