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Prioritizing Career Satisfaction: Work Experience Design & Doing Work You Love
As Chief Work Officer at Xponent21, I’m tasked with ensuring that our team has the tools, training, and systems in place to allow them to...

Generating Authentic Engagement
For businesses and organizations hoping to drive growth in 2022, the need for authentic engagement with all stakeholders, from clients and prospects to employees and...

Building a Team Culture in a Remote Workplace
What Is Team Culture? My background is in science, specifically biology. So when I think about culture, one definition that instantly comes to mind is...

A Framework for Workplace Experience: Reporting on Our First Quarter WX Efforts
Key Takeaways: Approaching the Workplace Experience Like an Experience Designer At Xponent21, there is a question that is baked into every experience that we design:...
How to Reduce Spam on Your Website Forms
Spam submissions have become more frequent in recent years, largely due to advancements in AI and automation. These unwanted messages can clutter your inbox, waste...
Ensuring Reliable Form Notifications: Understanding Your Options
At Xponent21, we prioritize delivering seamless and dependable website experiences for our clients. A critical component of this is ensuring that form notifications—such as those...

Chief Work Officer: The Essential Role for Modern Business
Key Takeaways: Work is life. There is no other body that we step into when our shift starts and we don’t leave all of our...

There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are...

How to Design a Landing Page that Converts
When running a digital advertising campaign, there are several critical stages to achieving a conversion. First, your ad must be shown to a member of...

Why Your Website is an Investment Worth Protecting
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline...

Visualize These 5 Data Points to Fuel Better Marketing Results
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions....

4 Steps to Maximize Productivity in the Workplace
Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a...

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