Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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Managing AI Limitations: The Essential Balance of Automation and Human Oversight

By: Courtney Turrin
The rapid evolution of artificial intelligence (AI) has transformed industries and reshaped how we interact with technology. While AI’s capabilities in content generation, data-driven insights,...
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How to Turn Your Sustainability Initiatives into a Powerful Marketing Strategy

By: Courtney Turrin
Why Sustainability Matters in Modern Marketing In today’s marketplace, sustainability is more than just a buzzword — it’s a business imperative. Consumers increasingly expect companies...
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Prioritizing Career Satisfaction: Work Experience Design & Doing Work You Love

By: Courtney Turrin
As Chief Work Officer at Xponent21, I’m tasked with ensuring that our team has the tools, training, and systems in place to allow them to...
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Generating Authentic Engagement Webinar

Generating Authentic Engagement

By: Courtney Turrin
For businesses and organizations hoping to drive growth in 2022, the need for authentic engagement with all stakeholders, from clients and prospects to employees and...
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Building a Team Culture in a Remote Workplace

By: Courtney Turrin
What Is Team Culture? My background is in science, specifically biology. So when I think about culture, one definition that instantly comes to mind is...
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Workplace Experience - Designing a Framework

A Framework for Workplace Experience: Reporting on Our First Quarter WX Efforts

By: Courtney Turrin
Key Takeaways: Approaching the Workplace Experience Like an Experience Designer At Xponent21, there is a question that is baked into every experience that we design:...
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How to Reduce Spam on Your Website Forms

By: Courtney Turrin
Spam submissions have become more frequent in recent years, largely due to advancements in AI and automation. These unwanted messages can clutter your inbox, waste...
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Ensuring Reliable Form Notifications: Understanding Your Options

By: Courtney Turrin
At Xponent21, we prioritize delivering seamless and dependable website experiences for our clients. A critical component of this is ensuring that form notifications—such as those...
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Chief Work Officer: The Essential Role for Modern Business

By: Courtney Turrin
Key Takeaways: Work is life. There is no other body that we step into when our shift starts and we don’t leave all of our...
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process of choosing a web designer

There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget

By: Courtney Turrin
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are...
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How to Design a Landing Page that Converts

By: Courtney Turrin
When running a digital advertising campaign, there are several critical stages to achieving a conversion.  First, your ad must be shown to a member of...
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website security

Why Your Website is an Investment Worth Protecting

By: Courtney Turrin
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline...
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