maximize productivity at work

4 Steps to Maximize Productivity in the Workplace

Courtney Turrin Business Solutions, Operational Efficiency Leave a Comment

Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a profitable, sustainable business. However, many businesses struggle to maximize productivity due to a lack of clarity around responsibilities and deadlines, poor communication among team members, and inefficient management. At Xponent21, we have adopted a project …

How Smart Marketers are Turning Up the Dial on their Marketing ROI

Courtney Turrin Case Studies, Digital Advertising, Marketing Analytics, Website Design Leave a Comment

A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth …

How Much Should You Spend on Your Pay Per Click Advertising Campaign? [Calculator]

Courtney Turrin Digital Advertising Leave a Comment

One of the first questions business owners must ask themselves when considering a new digital marketing campaign is how much money they have to allocate towards the campaign. Solidifying the answer to this question is so critical that it will determine whether or not it’s a wise investment to continue with a pay per click (PPC) advertising campaign at all. …

5 Ideas for How to Overcome Blogger’s Block

Courtney Turrin Content Marketing, Inbound Marketing, Personal Development Leave a Comment

Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and …

what to do about negative reviews

When Your Company is Awesome But Your Reviews are Awful

Courtney Turrin Reputation Management Leave a Comment

Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and …

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The Power of Big Data in the Hands of Small Businesses

Courtney Turrin Conversion Optimization, Marketing Analytics, Measuring ROI Leave a Comment

You have probably heard about “big data,” but may be uncertain about what the term really means. So to begin, what is big data? Big data refers to large, diverse datasets that may be structured or unstructured and that can be analyzed to reveal patterns and insights concerning complex topics, such as user behavior. For small business owners, big data …

Use this 1 Simple Tool to Boost your Website’s Conversion Rates

Courtney Turrin Conversion Optimization, Website Design Leave a Comment

Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conversion rates? If you have, then A/B testing may be a good option for you. A/B testing, or split testing, allows you to pit 2 or more different versions of your website …

A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

Courtney Turrin Conversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROI Leave a Comment

Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based …