Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline due to malicious activity. In a majority of cases, unperformed maintenance and a lack of basic security measures were to blame. If you rely on your website to assist or directly affect your sales performance, …
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live …
Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a profitable, sustainable business. However, many businesses struggle to maximize productivity due to a lack of clarity around responsibilities and deadlines, poor communication among team members, and inefficient management. At Xponent21, we have adopted a project …
A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth …
One of the first questions business owners must ask themselves when considering a new digital marketing campaign is how much money they have to allocate towards the campaign. Solidifying the answer to this question is so critical that it will determine whether or not it’s a wise investment to continue with a pay per click (PPC) advertising campaign at all. …
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and …
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and …
You have probably heard about “big data,” but may be uncertain about what the term really means. So to begin, what is big data? Big data refers to large, diverse datasets that may be structured or unstructured and that can be analyzed to reveal patterns and insights concerning complex topics, such as user behavior. For small business owners, big data …
Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conversion rates? If you have, then A/B testing may be a good option for you. A/B testing, or split testing, allows you to pit 2 or more different versions of your website …
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based …