As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary …
How to Design a Landing Page that Converts
When running a digital advertising campaign, there are several critical stages to achieving a conversion. First, your ad must be shown to a member of your target audience at the right time. Once you have determined who your buyer personas are, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic, …
Why Your Website is an Investment Worth Protecting
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline due to malicious activity. In a majority of cases, unperformed maintenance and a lack of basic security measures were to blame. If you rely on your website to assist or directly affect your sales performance, …
Visualize These 5 Data Points to Fuel Better Marketing Results
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live …
4 Steps to Maximize Productivity in the Workplace
Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a profitable, sustainable business. However, many businesses struggle to maximize productivity due to a lack of clarity around responsibilities and deadlines, poor communication among team members, and inefficient management. At Xponent21, we have adopted a project …
How Smart Marketers are Turning Up the Dial on their Marketing ROI
A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth …
How Much Should You Spend on Your Pay Per Click Advertising Campaign? [Calculator]
One of the first questions business owners must ask themselves when considering a new digital marketing campaign is how much money they have to allocate towards the campaign. Solidifying the answer to this question is so critical that it will determine whether or not it’s a wise investment to continue with a pay per click (PPC) advertising campaign at all. …
5 Ideas for How to Overcome Blogger’s Block
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and …
When Your Company is Awesome But Your Reviews are Awful
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and …
The Power of Big Data in the Hands of Small Businesses
You have probably heard about “big data,” but may be uncertain about what the term really means. So to begin, what is big data? Big data refers to large, diverse datasets that may be structured or unstructured and that can be analyzed to reveal patterns and insights concerning complex topics, such as user behavior. For small business owners, big data …
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