Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and …
This article is the second in our SEO Strategy series. If you haven’t read the first article, we suggest you start there to understand how organic SEO strategy fits into your broader SEO Strategy. Organic SEO: The Lynchpin of a Winning SEO Strategy To recap from our first article: to win the game of search engine optimization (SEO), you must …
As Chief Work Officer at Xponent21, I’m tasked with ensuring that our team has the tools, training, and systems in place to allow them to focus on and perform their best work. By creating a work environment that prioritizes the employee experience and fosters optimal performance, we believe that everyone wins – our clients, their customers, our employees, our company, and ultimately, our community.
That sounds idyllic, but how does it work in practice?
If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page of search results, as close to the top as possible, to drive organic traffic to your website. How to successfully do so is another story. A winning SEO strategy begins with understanding the game, so …
For businesses and organizations hoping to drive growth in 2022, the need for authentic engagement with all stakeholders, from clients and prospects to employees and partners, is critical – but tougher to achieve than ever before.
What Is Team Culture? My background is in science, specifically biology. So when I think about culture, one definition that instantly comes to mind is “the cultivation of cells in an artificial medium containing nutrients”. A scientist is depicted holding a petri dish that appears to contain a microbial culture grown in agar. In the context of society, culture refers …
Key Takeaways: When designing the employee experience, creating a psychologically safe environment that encourages team members to share concerns, questions, and ideas is foundational to success. It is more important than ever before to effectively gauge and respond to employee burnout. Implement conventions and procedures that clarify and streamline internal communications and reduce exposure to non-essential information. Set guidelines to …
Key Takeaways: Automation technology and workforce distribution is driving shifts in how managers lead teams. A chief work officer’s primary role focuses on process and aims to improve the work experience for individuals on a team. Xponent21 introduced the role of Chief Work Officer in August of 2021 with the goal of empowering team members to deliver a truly unmatched …
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary …
When running a digital advertising campaign, there are several critical stages to achieving a conversion. First, your ad must be shown to a member of your target audience at the right time. After you determine buyer personas, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic, interest-based, etc. “The right …