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Chief Work Officer: The Essential Role for Modern Business

Courtney Turrin Automation, Future of Work, Operational Efficiency, Workplace Harmony Leave a Comment

Key Takeaways: Automation technology and workforce distribution is driving shifts in how managers lead teams. A chief work officer’s primary role focuses on process and aims to improve the work experience for individuals on a team. Xponent21 introduced the role of Chief Work Officer in August of 2021 with the goal of empowering team members to deliver a truly unmatched …

process of choosing a web designer

There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget

Courtney Turrin Website Design Leave a Comment

As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary …

How to Design a Landing Page that Converts

Courtney Turrin Conversion Optimization, Digital Advertising, Website Design Leave a Comment

When running a digital advertising campaign, there are several critical stages to achieving a conversion.  First, your ad must be shown to a member of your target audience at the right time. Once you have determined who your buyer personas are, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic, …

website security

Why Your Website is an Investment Worth Protecting

Courtney Turrin Website Maintenance, Website Security Leave a Comment

Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline due to malicious activity. In a majority of cases, unperformed maintenance and a lack of basic security measures were to blame. If you rely on your website to assist or directly affect your sales performance, …

Visualize 5 Data Points to Fuel Better Marketing Results

Visualize These 5 Data Points to Fuel Better Marketing Results

Courtney Turrin Conversion Optimization, Marketing Analytics, Measuring ROI Leave a Comment

Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live …

maximize productivity at work

4 Steps to Maximize Productivity in the Workplace

Courtney Turrin Business Solutions, Operational Efficiency Leave a Comment

Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a profitable, sustainable business. However, many businesses struggle to maximize productivity due to a lack of clarity around responsibilities and deadlines, poor communication among team members, and inefficient management. At Xponent21, we have adopted a project …

How Smart Marketers are Turning Up the Dial on their Marketing ROI

Courtney Turrin Case Studies, Digital Advertising, Marketing Analytics, Website Design Leave a Comment

A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth …

How Much Should You Spend on Your Pay Per Click Advertising Campaign? [Calculator]

Courtney Turrin Digital Advertising Leave a Comment

One of the first questions business owners must ask themselves when considering a new digital marketing campaign is how much money they have to allocate towards the campaign. Solidifying the answer to this question is so critical that it will determine whether or not it’s a wise investment to continue with a pay per click (PPC) advertising campaign at all. …

5 Ideas for How to Overcome Blogger’s Block

Courtney Turrin Content Marketing, Inbound Marketing, Personal Development Leave a Comment

Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and …

what to do about negative reviews

When Your Company is Awesome But Your Reviews are Awful

Courtney Turrin Reputation Management Leave a Comment

Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and …