Latest posts by Courtney Turrin (see all)
- Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out - August 1, 2025
- Trust, Not Tricks: The Human Science Behind AI Search - July 18, 2025
- [Portfolio] Springline Advisory - January 16, 2025

5 Ideas for How to Overcome Blogger’s Block
April 18, 2018
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Courtney Turrin
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and…

The Power of Big Data in the Hands of Small Businesses
December 12, 2017
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Courtney Turrin
You have probably heard about “big data,” but may be uncertain about what the term really means. So, what is big data? For small business owners, big data can refer to data from your website, social media profiles, digital marketing ad campaigns, client relationship manager, and more.…

Use this 1 Simple Tool to Boost your Website’s Conversion Rates
November 13, 2017
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Courtney Turrin
Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conversion rates? If you have, then A/B testing may be a good option for you.…

A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance
October 11, 2017
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Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based…
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Recent Posts
Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out
August 1, 2025
[Portfolio] AMSOIL / Factory Direct Oil
July 31, 2025
[Portfolio] Artople
July 21, 2025
Podcasting: The Final Mic Drop on Trustworthiness
July 18, 2025
Trust, Not Tricks: The Human Science Behind AI Search
July 18, 2025
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