Latest posts by Courtney Turrin (see all)
- How Xponent21 Became a Globally Recognized Authority in AI SEO - October 8, 2025
- The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value - September 10, 2025
- Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results) - August 19, 2025

Why Your Website is an Investment Worth Protecting
June 17, 2019
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Courtney Turrin
Having built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline due to malicious activity. In a majority of cases, unperformed maintenance and a lack of basic security measures were to blame. If you rely on your website to assist or directly affect your sales performance,…

Visualize These 5 Data Points to Fuel Better Marketing Results
March 8, 2019
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Courtney Turrin
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live…

4 Steps to Maximize Productivity in the Workplace
November 16, 2018
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Courtney Turrin
Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a profitable, sustainable business. However, many businesses struggle to maximize productivity due to a lack of clarity around responsibilities and deadlines, poor communication among team members, and inefficient management. At Xponent21, we have adopted a project…

How Smart Marketers are Turning Up the Dial on their Marketing ROI
September 27, 2018
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Courtney Turrin
A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth…

5 Ideas for How to Overcome Blogger’s Block
April 18, 2018
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Courtney Turrin
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and…

The Power of Big Data in the Hands of Small Businesses
December 12, 2017
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Courtney Turrin
You have probably heard about “big data,” but may be uncertain about what the term really means. So, what is big data? For small business owners, big data can refer to data from your website, social media profiles, digital marketing ad campaigns, client relationship manager, and more.…

Use this 1 Simple Tool to Boost your Website’s Conversion Rates
November 13, 2017
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Courtney Turrin
Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conversion rates? If you have, then A/B testing may be a good option for you.…

A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance
October 11, 2017
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Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based…
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Recent Posts
How Xponent21 Became a Globally Recognized Authority in AI SEO
October 8, 2025
The Invisible Revolution: How AI Overviews Are Quietly Reshaping Consumer Trust and Search Behavior
October 7, 2025
Google’s 100 Results Per Page Is Gone – Why Your SEO Data Looks Messy
September 24, 2025
The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
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