Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conversion rates? If you have, then A/B testing may be a good option for you.…

Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based…