Case Study: Cedarwood Dentistry

Will MeltonCase Studies

Cedarwood Dentistry, located in Richmond, VA, offers personalized dental care for cosmetics, cleanings, emergencies, and more. Their team is built on the belief that you’re more than just a number. With Xponent21 sharing that same belief, we knew from the start this would be a thriving partnership.

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The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards

Will MeltonBusiness Solutions, Future of Work

The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is SaaS (Software as a Service). SaaS is becoming increasingly popular for companies and professional individuals as it allows the end-users to have a set of modern IT services at a much more affordable price. It …

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Tips for Building an Effective Social Media Strategy in 2022

Will MeltonContent Marketing, Inbound Marketing

By now, most businesses have realized the power of an effective social media strategy. However, not all businesses have the time or resources to spend building said strategy. While there are articles and books explicitly dedicated to the best social media marketing tips, it doesn’t have to be that complex. There are a few simple ways that you can build …

5 Ways to Save on Your Next Website Project logo

5 Ways to Save on Your Next Website Project & Maximize Its Impact

Will MeltonWebsite Design

If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve …

Should Businesses Accept Cryptocurrency in Ecommerce Store?

Should I Accept Cryptocurrency in my eCommerce Store?

Will MeltoneCommerce, Business Strategy

Key Takeaways: Cryptocurrencies have been around since 2009 and have been adopted as a form of payment by thousands of businesses across the United States. Cryptocurrency investing is still very risky and should be treated with caution, even if only using it as a form of payment. Online merchants can easily accept credit cards, but accepting cryptocurrency in your eCommerce …

6 Reasons You Should be Retargeting Customers

Will MeltonDigital Advertising 1 Comment

Retargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden, you start seeing ads for the gadget all over the Internet. You see the ads when you’re reading the news, when you’re scrolling through your newsfeed on Facebook, even when you’re researching recipes for the …

It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling

Will MeltonOperational Efficiency, Future of Work, Workplace Harmony 7 Comments

Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays …

6 Apps to Help Your Organization Transition to a Remote Work Culture

Will MeltonBusiness Solutions, Automation, Future of Work

The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for companies and organizations to communicate their readiness plans to staff and customers while simultaneously rolling out the digital infrastructure needed to support remote work culture and productivity. As a digital business, it made sense for …

Close More Business: Adopt a Repeatable Sales Process

Will MeltonContractor Profits, Business Strategy, Conversion Optimization, Lead Nurturing Leave a Comment

I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of your values is a great way to connect with others who value the same things. Much like this exercise, I often think about my experience as a customer of other …