grow your social media following

How to Grow Your Social Media Following

Will MeltonSocial Networking, Business Strategy, Content Marketing Leave a Comment

As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you receive from social media are dependent on a very important factor– followers! Your number of followers is certainly not the primary way to measure the success of your business, but it …

mobile friendly website

How Often Should You Redesign Your Website?

Will MeltonWebsite Design Leave a Comment

On average, companies redesign their website every 3 years. For some companies, budget and time play a big role in this, but how do you know it’s time to revamp? We encourage you to gather a few team members and take a look over your website… on your phone and computer. Here are a few things to look for when …

Lead Nurturing: Increase Your Speed to Lead Response and Increase Your Close Rate

Will MeltonLead Nurturing Leave a Comment

“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue. Though it’s something we’re hearing less and less as home phones go the way of the dodo, it couldn’t have greater significance today as we advise our clients on how to win more business. Having spent years working with clients in a variety of …

Why CEOs and COOs are Reshaping the Growth Mindset to Prioritize General Improvement Over Financial Performance

Will MeltonBusiness Solutions, Automation, Operational Efficiency Leave a Comment

Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. American writer William S. Burroughs encapsulated the fundamental nature of growth when he said: “If you’re not growing, you’re dying.” This pursuit sits at the forefront of the minds of decision-makers with the primary benchmarks being increased revenues and profits. With growth topping the priorities …

ux design

6 Simple UX Designs for Inspiration

Will MeltonWebsite Design Leave a Comment

UX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers focus on a user’s interactive experience on a webpage. A customer’s online experience can be impacted by countless factors like page loading time, readability, interactivity, usability, and so much more. But each of these factors …

digital marketing agency

Why A Digital Marketing Agency Is Your Greatest Ally

Will MeltonBusiness Solutions 1 Comment

Every digital marketing agency is unique. That’s why it’s important to do some research and team-up with the right agency that can help transform your business. Maybe you need to start afresh with a new website. Or perhaps you’re looking to expand your reach through online ads and have no clue where to start. No matter the need, a digital …

technology advancements

I Crashed a Technology Conference: What I Discovered Might Shock You

Will MeltonDigital Advertising Leave a Comment

I got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I left and began helping companies generate growth through digital marketing. Needless to say, I’m a little out of the loop on the latest and greatest in tech hardware. Integrated Systems Europe is a conference for …

Which Social Media Platforms are Best for Your Business

Stop Wasting Time & Money: Know Which Social Media Platforms are Best for Your Business

Will MeltonSocial Networking, Business Strategy 1 Comment

Most business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not only brand awareness, but fierce brand loyalty. With so many social media platforms out there, you may be unsure of which ones are best for your company and which ones are a waste of your …