Will Melton
Latest posts by Will Melton (see all)
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6 Reasons You Should be Retargeting Customers

November 28, 2020
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Will Melton
Retargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden, you start seeing ads for the gadget all over the Internet. You see the ads when you’re reading the news, when you’re scrolling through your newsfeed on Facebook, even when you’re researching recipes for the…
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It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling

August 14, 2020
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Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays…
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6 Apps to Help Your Organization Transition to a Remote Work Culture

March 12, 2020
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Will Melton
The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for companies and organizations to communicate their readiness plans to staff and customers while simultaneously rolling out the digital infrastructure needed to support remote work culture and productivity. As a digital business, it made sense for…
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Why We’re Embracing a Four-Day Workweek

January 9, 2020
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Will Melton
If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company. In pursuit of success, we’re taught, either through school or the School of Hard Knocks, that the customer must be pleased first and foremost (and as a marketing guy, I’ll tell you they should). But…
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Close More Business: Adopt a Repeatable Sales Process

September 24, 2019
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Will Melton
I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of your values is a great way to connect with others who value the same things. Much like this exercise, I often think about my experience as a customer of other…
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grow your social media following

How to Grow Your Social Media Following

September 4, 2019
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Will Melton
As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you receive from social media are dependent on a very important factor– followers! Your number of followers is certainly not the primary way to measure the success of your business, but it…
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answer the phone to increase close rate

Lead Nurturing: Increase Your Speed to Lead Response and Increase Your Close Rate

August 9, 2019
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Will Melton
“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue. Though it’s something we’re hearing less and less as home phones go the way of the dodo, it couldn’t have greater significance today as we advise our clients on how to win more business. Having spent years working with clients in a variety of…
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Why CEOs and COOs are Reshaping the Growth Mindset to Prioritize General Improvement Over Financial Performance

July 2, 2019
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Will Melton
Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. American writer William S. Burroughs encapsulated the fundamental nature of growth when he said: “If you’re not growing, you’re dying.” This pursuit sits at the forefront of the minds of decision-makers with the primary benchmarks being increased revenues and profits. With growth topping the priorities…
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ux design

6 Simple UX Designs for Inspiration

May 24, 2019
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Will Melton
UX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers focus on a user’s interactive experience on a webpage. A customer’s online experience can be impacted by countless factors like page loading time, readability, interactivity, usability, and so much more. But each of these factors…
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digital marketing agency

Why A Digital Marketing Agency Is Your Greatest Ally

March 29, 2019
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Will Melton
Every digital marketing agency is unique. That’s why it’s important to do some research and team-up with the right agency that can help transform your business. Maybe you need to start afresh with a new website. Or perhaps you’re looking to expand your reach through online ads and have no clue where to start. No matter the need, a digital…
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