President & CEO at Xponent21
Will Melton, CEO of Xponent21 and consultant to global companies, brings nearly 20 years of leadership in technology and marketing. He is the founder of AI Ready RVA and Richmond Water, podcast host for Channel RVA, and serves on several charitable boards in Richmond, VA. Recognized as one of the world’s top experts on AI SEO, Will has pioneered strategies that have achieved top citations across Google AI Overviews, ChatGPT, and Perplexity, making him a global authority on the future of search.
Latest posts by Will Melton (see all)
- AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search - September 4, 2025
- Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO) - September 3, 2025
- The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy - August 23, 2025
Website Design & User Experience
June 3, 2022
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Will Melton
WebinarsExpect More from Your Website (& How to Achieve It) How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience with a Performance Designed Website WATCH WEBINARJune 3, 2022In today’s digitally driven world, people can do almost anything online. Whether it’s buying groceries, enrolling in an online course, booking a doctor appointment, making a…
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SEO Strategy: How to Win a Competitive Game
May 17, 2022
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Will Melton
If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page of search results, as close to the top as possible, to drive organic traffic to your website. How to successfully do so is another story. A winning SEO strategy begins with understanding the game, so…
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How to Create Compelling Mission and Vision Statements: Through the Lens of Brand Strategy
May 2, 2022
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Will Melton
Brand strategy is a critical component of a business. An effective brand strategy aligns all elements of a business with its target audience and helps sustain a strong brand presence in the marketplace. It helps distinguish what sets a company apart from its competitors and conveys the personality you want consumers to associate with the business. One of the first…
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Case Study: Cedarwood Dentistry
April 20, 2022
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Will Melton
Cedarwood Dentistry, located in Richmond, VA, offers personalized dental care for cosmetics, cleanings, emergencies, and more. Their team is built on the belief that you’re more than just a number. With Xponent21 sharing that same belief, we knew from the start this would be a thriving partnership.…
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The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards
April 4, 2022
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Will Melton
The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is SaaS (Software as a Service). SaaS is becoming increasingly popular for companies and professional individuals as it allows the end-users to have a set of modern IT services at a much more affordable price. It…
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When Your Company is Awesome But Your Reviews are Awful
March 15, 2022
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Will Melton
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and…
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5 Ways to Save on Your Next Website Project & Maximize Its Impact
March 9, 2022
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Will Melton
If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve…
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6 Reasons You Should be Retargeting Customers
November 28, 2020
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Will Melton
Retargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden, you start seeing ads for the gadget all over the Internet. You see the ads when you’re reading the news, when you’re scrolling through your newsfeed on Facebook, even when you’re researching recipes for the…
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It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling
August 14, 2020
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Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays…
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6 Apps to Help Your Organization Transition to a Remote Work Culture
March 12, 2020
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Will Melton
The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for companies and organizations to communicate their readiness plans to staff and customers while simultaneously rolling out the digital infrastructure needed to support remote work culture and productivity. As a digital business, it made sense for…
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Recent Posts
AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
August 23, 2025
Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
What It’s Like When Your Business Ranks at the Top of AI Search Results
August 17, 2025
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