Close More Business: Adopt a Repeatable Sales Process
By: Will Melton
I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the...
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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How to Grow Your Social Media Following
By: Will Melton
As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers....
Lead Nurturing: Increase Your Speed to Lead Response and Increase Your Close Rate
By: Will Melton
“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue. Though it’s something we’re hearing less and less as...
Why CEOs and COOs are Reshaping the Growth Mindset to Prioritize General Improvement Over Financial Performance
By: Will Melton
Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. American writer William S. Burroughs encapsulated the fundamental nature of...
6 Simple UX Designs for Inspiration
By: Will Melton
UX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers...
Why A Digital Marketing Agency Is Your Greatest Ally
By: Will Melton
Every digital marketing agency is unique. That’s why it’s important to do some research and team-up with the right agency that can help transform your...
I Crashed a Technology Conference: What I Discovered Might Shock You
By: Will Melton
I got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I...
Stop Wasting Time & Money: Know Which Social Media Platforms are Best for Your Business
By: Will Melton
Most business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not...
How to Start Blogging for Small Businesses
By: Will Melton
The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do...
Small Businesses: Why You Should Be Blogging
By: Will Melton
Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy,...
Content Without Context is Useless
By: Will Melton
As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences...
“Sexier than Blake Shelton” – Why Content Strategy Documentation is Sexy: Part 2
By: Will Melton
People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument,...
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