Our Blog

We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact. We conducted keyword research and optimized site content and metadata for the identified keywords to improve placement in search engine results and generate more organic traffic. We performed search query research to identify relevant high-value…

We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero.…

Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders.…

To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging.…

This website serves a diverse range of end users, presenting a heightened need for a thoughtful and intuitive navigation experience. To address this, we tested various menu displays to determine the most effective way for users to access key information. The site includes an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities.…

With just a click of a button, your paid media campaign will go live for everyone to see. It’s that simple, right? Well, not quite.  What you and your target audience see is a tailored, well-designed message about your product, service or brand. However, what you don’t see is the extensive work behind the strategy, creation, development, and ongoing optimizations…

We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.…

As Chief Work Officer at Xponent21, I’m tasked with ensuring that our team has the tools, training, and systems in place to allow them to focus on and perform their best work. By creating a work environment that prioritizes the employee experience and fosters optimal performance, we believe that everyone wins – our clients, their customers, our employees, our company, and ultimately, our community.  That sounds idyllic, but how does it work in practice?…

It’s well known that Americans value productivity and work. We are a culture that esteems advancement. We pride ourselves on developing the newest technologies and having the world’s highest GDP. Our cultural fascination with work helps fuel our economy, our social systems, and our innovation. It also gives us the freedom to pursue our version of the American Dream.  But…

WebinarsContentsExpect More from Your Website (& How to Achieve It)How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience with a Performance Designed WebsiteDoes Your Current Website Meet The New Standard? Creating a Profit-Generating Customer Experience with a Performance Designed Website: Presentation HighlightsReady to Fuel Your Growth With Strategic Website and User Experience Design? Watch…