Small Businesses: Why You Should Be Blogging
By: Will Melton
Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy,...
Content Without Context is Useless
By: Will Melton
As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences...
The Power of Big Data in the Hands of Small Businesses
By: Courtney Turrin
You have probably heard about “big data,” but may be uncertain about what the term really means. So, what is big data? For small business...
“Sexier than Blake Shelton” – Why Content Strategy Documentation is Sexy: Part 2
By: Will Melton
People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument,...
Use this 1 Simple Tool to Boost your Website’s Conversion Rates
By: Courtney Turrin
Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your...
Why Content Strategy Documentation is Sexy: Part 1
By: Will Melton
Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective. Here’s...
How not to monetize your mobile app [Case Study]
By: Will Melton
With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open...
A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance
By: Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must...
How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]
By: Will Melton
Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It...
Track Your Marketing Better With These 10 Solutions [Bootstrap]
By: Will Melton
I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their...
[Portfolio] Germaine Laboratories
By: Will Melton
Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective...
Microsoft is Buying LinkedIn – What Does it Mean for You?
By: Will Melton
$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big...
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