4 Steps to Maximize Productivity in the Workplace
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Productivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a...
How Smart Marketers are Turning Up the Dial on their Marketing ROI
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A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us...
5 Ideas for How to Overcome Blogger’s Block
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Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with...
How to Start Blogging for Small Businesses
By: Will Melton
The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do...
Small Businesses: Why You Should Be Blogging
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Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy,...
Content Without Context is Useless
By: Will Melton
As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences...
The Power of Big Data in the Hands of Small Businesses
By: Courtney Turrin
You have probably heard about “big data,” but may be uncertain about what the term really means. So, what is big data? For small business...
“Sexier than Blake Shelton” – Why Content Strategy Documentation is Sexy: Part 2
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People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument,...
Use this 1 Simple Tool to Boost your Website’s Conversion Rates
By: Courtney Turrin
Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your...
Why Content Strategy Documentation is Sexy: Part 1
By: Will Melton
Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective. Here’s...
How not to monetize your mobile app [Case Study]
By: Will Melton
With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open...
A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance
By: Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must...
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To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
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