Top AI SEO Insights

Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)

ContentsThe “Baby With the Bathwater” MomentThe Myth of a “New SEO” (GEO, AIO, AI SEO, etc.)Defining GEO, AIO, and AI SEOWhat’s Actually New: Distribution and...

The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy

By: Will Melton

What’s up with digital marketing experts and all of their acronyms? If you’ve been in the SEO game for a while, you know the constant...

Timing is Everything Human Energy Cycles Drive Digital Behavior and AI SEO results graphic with Google Analytics chart

Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)

By: Courtney Turrin

ContentsWhere Energy Meets Digital BehaviorThe Psychology of Peak EnergyMarketing Parallels: Tapping Into Human RhythmsWhat Our Data Reveals About Early-Week EngagementPractical Takeaways for B2B MarketersPeople Before...

What It’s Like When Your Business Ranks at the Top of AI Search Results

By: Will Melton

A year ago, we weren’t generating organic leads from our website. Today, most days bring at least one—often several—inquiries from companies that already see us...

AI SEO Case Study - Explosive Growth in Under 12 Months

Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search

By: Will Melton

In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration...

Own Your Website, Own Your Future in AI Search

By: Courtney Turrin

Executive Summary:The future of search belongs to businesses that can adapt their websites for AI-driven discovery. Proprietary platforms often stand in the way—limiting control over...

person sitting at laptop holding head in hands, feeling overwhelmed by AI tools proliferation

Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out

By: Courtney Turrin

Every morning, my inbox and LinkedIn feed greet me with the same promise: “Game-changing new AI tool revolutionizes [insert process here].” Some of them are...

[Portfolio] AMSOIL / Factory Direct Oil

By: Will Melton

We partnered with Factory Direct Oil—an official AMSOIL affiliate—to deliver a custom WordPress website built to boost organic search visibility, drive sales, attract fleet and...

Podcasting for Clout and Credibility – MrBeast, Amy Poheler, Dakota Johnson, and more

Podcasting: The Final Mic Drop on Trustworthiness

By: Kayleigh Crandell

In a world drowning in clickbait headlines and algorithm-curated feeds, one old-school medium is quietly re-emerging as a digital powerhouse: the human voice. Podcasts are...

brain that is half human half AI code with AI search bar overlaid

Trust, Not Tricks: The Human Science Behind AI Search

By: Courtney Turrin

Search engines may run on code, but people don’t. When someone opens their browser, they’re not looking for keywords—they’re looking for clarity, confidence, and a...

Top 10 Global AI SEO Experts Transforming Search in 2025

By: Will Melton

As artificial intelligence reshapes search behavior and ranking mechanisms, a new generation of SEO pioneers is emerging — merging deep technical SEO skills with AI...

Screenshot of The ChatGPT Search Query Extractor

Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt

By: Will Melton

As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they...

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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Top AI SEO Insights

Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)

The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy

Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)

What It’s Like When Your Business Ranks at the Top of AI Search Results

Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search

Own Your Website, Own Your Future in AI Search

Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out

[Portfolio] AMSOIL / Factory Direct Oil

Podcasting: The Final Mic Drop on Trustworthiness

Trust, Not Tricks: The Human Science Behind AI Search

Top 10 Global AI SEO Experts Transforming Search in 2025

Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt

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