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If you’ve heard that “AI-generated content is bad for SEO,” you’re not alone. We’ve had clients come to us worried that using AI to assist with content creation will get their website penalized by Google or cause their search rankings to take a hit. They heard it from “a guy.” Let’s set the record straight: AI-generated content isn’t the problem.…

By Xponent21 Team As global search traffic continues to decline and AI-generated summaries reshape the way users receive information, Xponent21 is proud to announce the launch of a full suite of AI SEO solutions built to help brands lead in this rapidly evolving digital landscape. Traditional SEO alone no longer delivers the impact it once did. With Google’s AI Overviews,…

ContentsThe Future of AI Search Belongs to Those Who Lead ItStep 1: Lay the Groundwork for AI SEO SuccessSet Up Tracking & Analytics For a Complete View of Performance MetricsIdentify Subject Matter Experts (SMEs) to Bolster Content AuthorityInventory Your Digital Presence & Add To It Where NeededLeverage External Networks The Future of AI Search Belongs to Those Who Lead It…

New to this series? Start with Part 1: Laying the Groundwork for Success Before you dive into AI-driven SEO, you need a clear reason for doing it. Without a solid business case, you risk chasing rankings without a strategy that delivers tangible business value. AI search is a powerful tool—but how will you use it to grow your brand? This…

New to this series? Start with Part 1: Laying the Groundwork for Success AI-powered search isn’t just changing how people find information—it’s changing what they find. Unlike traditional search, which relies heavily on keywords and backlinks, AI-driven results prioritize context, conversational language, and authoritative sources. If you want your content to show up in AI-generated responses, you need to understand exactly how…

New to this series? Start with Part 1: Laying the Groundwork for Success AI search success isn’t about producing more content—it’s about creating the right content and tracking its impact. Without a clear goal, you risk publishing articles that might rank but don’t drive meaningful business results. By setting specific, measurable objectives, you ensure that every piece of content you create serves…

New to this series? Start with Part 1: Laying the Groundwork for Success Now that you have the foundation, research, and goals in place, it’s time to develop a content strategy designed for AI-driven search. AI doesn’t just evaluate individual pieces of content—it assesses how your entire content ecosystem is structured. To be recognized as an authority, your strategy must ensure that…

New to this series? Start with Part 1: Laying the Groundwork for Success With a clear strategy in place, it’s time to execute. AI search engines prioritize structured, authoritative, and conversational content that delivers value. To rank in AI-generated results, your content must be optimized for credibility, clarity, and AI comprehension. ContentsWrite for E-E-A-T: Establish AuthorityOptimize for Natural Language and Conversational SearchUse…

New to this series? Start with Part 1: Laying the Groundwork for Success Once your core content has been drafted and published, the next priority is to enrich it with elements that appeal to both human readers and AI-driven search engines. Properly enhanced content increases engagement, encourages sharing, and positions you as a go-to authority in your niche. ContentsVisual and Interactive ElementsInternal…

New to this series? Start with Part 1: Laying the Groundwork for Success AI search engines are increasingly favoring multimedia content, including video, audio, and interactive elements. AI models analyze multiple content formats to determine authority, extract information, and provide well-rounded answers. By creating and integrating supporting media, you strengthen your content’s credibility and improve its chances of being surfaced in AI-generated…