Our Blog

After 27 years of Google, the era of search is over. Google’s launch of AI Mode—its full generative search experience—marks the official end of traditional search as we knew it. If you’ve built your business on organic traffic from Google, it’s past time to reassess everything. This is not a drill. It’s the acceleration of a trend that’s been in…

In the battle for B2B buyer attention, is video or text content more effective at driving conversions? Business professionals new to digital strategy often wonder where to invest their time and budget. Both video and text have roles to play, but video content has been surging in effectiveness across the entire B2B buyer’s journey for the past several years. The…

Your organic traffic has taken a dump, search visibility dropped off a cliff, and paid search ads cost more but produce fewer leads. You have an agency, but they have no idea what’s happening and when you ask them for their plan to compete in the age of AI search, they give you blank stares or point to irrelevant data…

ContentsSo you’re considering doing a video for your company. How do you prepare? And what happens after the cameras stop rolling? Step 1: Video Pre-Production – The Game PlanStep 2: Production – Lights, Camera, ConfidenceStep 3: Post-Production – Where the Magic HappensThe Editor’s Workflow: Step-by-StepStep 4: Distribution – Get It in Front of the Right People at the Right TimeStep 5:…

Not all leads are created equal—and you know it. So does the rest of your team. If you’re in growth mode, chasing down unqualified leads is draining your team’s energy and muddying your brand perception. High-value clients don’t just want your services—they want your insight, your clarity, and your confidence. That means your marketing content can’t just “generate awareness.” It…

If people don’t know you exist, they can’t choose you. It sounds simple, but it’s the reality mid-market companies face every day. You’re great at what you do—but your digital presence doesn’t reflect it. The result? You’re invisible in the places your ideal buyers are paying attention. Brand authority isn’t about being everywhere. It’s about being recognized, respected, and remembered.…

Through strategic content optimizations, we drove a 3.8X increase in visibility in local searches, contributing to a 75% increase in phone calls.…

As search experiences continue to evolve, one thing is clear: content that gets pulled into AI-generated responses isn’t just optimized—it’s intelligently structured, deeply authoritative, and incredibly human-centric.​ Implementing effective AI SEO strategies is crucial in this landscape. AI search tools like Google’s Search Generative Experience (SGE) and Microsoft’s Copilot, as well as Perplexity, Claude, and ChatGPT, prioritize clear, well-organized content…

An online school saw a 66% year-over-year increase in organic traffic after partnering with us for SEO—helping them reach enrollment goals 45 days before classes began.…

AI is flooding the internet with more content than ever before—but none of it builds trust like human-made video. For mid-market companies competing with high-budget enterprises and scrappy disruptors, attention is your greatest currency. The digital playing field is more crowded than ever, and the brands that are winning aren’t necessarily bigger or better—they’re just being seen more. And the…