Top AI Visibility & SEO Insights

(Spoiler: there isn’t one) SEO has always existed in a shroud of mystery — not because it’s actually mysterious, but because complexity is a great...

Managing social media for a B2B brand is its own discipline, and a good team needs the tools and expertise to match the task....

The Richmond-based agency’s Cognitive AI Ranking Lab expands the CARL suite with a prompt intelligence platform that measures and improves how brands appear in AI-generated...

TL;DR: At I/O 2026, Google made personalized search free and global. For customers who opt in, the same query returns different answers from their Gmail...

There is no such thing as an AI visibility strategy. There is only a marketing strategy — and AI either reflects it or exposes the...

A few weeks ago, I attended the annual Tom Tom Festival in Charlottesville for the first time. Will Melton, our CEO, and Will Willis, Director...

We have more ways to reach each other than at any point in human history. We are still genuinely bad at communicating. Not bad at...

There’s a concept in meditation practice that I keep coming back to lately. When you tell a meditation teacher that you’re too busy to meditate,...

Most brands entering AI search optimization start with the same assumption: if my content is relevant and authoritative, AI platforms will cite it. It’s a...

AI citation behavior is not random. It is not purely a function of domain authority, content length, or keyword density. There is a structural logic...

The Richmond-based AI marketing agency makes professional facilitation frameworks freely accessible to teams, leaders, and organizations of any size RICHMOND, Va. — Xponent21, a Richmond-based digital...

TL;DR: Xponent21 lost the majority of our Google search visibility over the first quarter of 2026 after we scaled back our own content production and...