Marketing
Nobody Got Trained: Why Nonprofit AI Adoption Fails Without It
By: Will Melton
The most neglected step in nonprofit AI adoption is also the highest-leverage one. This is the fifth article in The Nonprofit AI Playbook series. Go...
Top AI Visibility & SEO Insights
From Pilot to Practice: How to Roll Out AI Tools Across Your Nonprofit
By: Will Melton
Adoption is not a switch you flip. It is a process you design. This is the sixth article in The Nonprofit AI Playbook series. Go...
AI for the Back Office: Automating Internal Operations at Your Nonprofit
By: Will Melton
The fastest ROI from AI usually lives in the work nobody sees. This is the seventh article in The Nonprofit AI Playbook series. Go back...
Extending Your Mission: Building AI-Powered Tools for the People You Serve
By: Will Melton
For the first time, technology that improves constituent access is within reach for nonprofits of all sizes. This is the eighth article in The Nonprofit...
Dream Bigger: Technology as a Funding Strategy, Not Just an Expense
By: Will Melton
The closing argument of The Nonprofit AI Playbook series: nonprofits can have it all — and there’s money out there to build it. Go back...
How to Optimize Your Google Business Profile for AI Overviews
By: Will Melton
TL;DR: Why Your Google Business Profile is Important You filled out your free Google Business Profile years ago. You filled in your hours, uploaded a...
How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1
By: Chuck McCarthy
Nerding out over Claude, being able to ditch spreadsheets, and what it takes to build a diversified tech stack (it’s not as complicated as you...
Google AI Assistant Default Channel Group in GA4
By: Jenna Pace
With surprisingly little fanfare for such an anticipated development, Google rolled out a new default channel called AI Assistant. As of June 7, Google has...
SEO Is Worth It. The Way You’re Measuring It Isn’t.
By: Chuck McCarthy
Yes, but most ROI stats describe a search engine that no longer exists. The current data and what to measure instead....
The Real Secret to AI Search Optimization
By: Will Melton
(Spoiler: there isn’t one) SEO has always existed in a shroud of mystery — not because it’s actually mysterious, but because complexity is a great...
How Asana, Rella, and a Deeply Specific Client Made Me a Better Project Manager for B2B Social
Managing social media for a B2B brand is its own discipline, and a good team needs the tools and expertise to match the task....
Xponent21 Launches CARL Intelligence, a Standalone AI Visibility Tool Built on Two Years of Proprietary Research
By: Will Melton
The Richmond-based agency’s Cognitive AI Ranking Lab expands the CARL suite with a prompt intelligence platform that measures and improves how brands appear in AI-generated...
(opens in a new tab)X21 Podcast: To The Power of X
To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
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