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To the Power of X podcast hosts Chuck McCarthy and Kayleigh Crandell interview guest Jenna Pace

We Need to Talk About How You’re Using ChatGPT | To the Power of X, Ep. 3

Welcome back to To the Power of X, Xponent21’s podcast on AI and marketing. In Episode 3, Chuck McCarthy, Kayleigh Crandell, and Jenna Pace ask...

Four overlapping colored planes in blue, green, violet, and gray representing Claude's four tiers: Chat, Projects, Cowork, and Code.

Claude for Marketers: When to Use Chat, Projects, Cowork, or Code

By: Isaac Marcuson

TL;DR: What decides which Claude product a marketing task belongs in is how much of the process you have written down. Chat demands nothing. Projects...

Screenshot of Advanced Web Rankings showing over 70% of Google searches including AI Overviews.

Google AI Overviews Surpass 70% of Searches — Tracking Toward Full Replacement of Traditional Search by 2027

By: Will Melton

New data from Advanced Web Ranking shows Google AI Overviews now appear in 70.48% of personalized U.S. search results and 56.43% of non-personalized results, as...

Three Xponent21 team members sitting in a row filming a podcast

The Data Nobody Has: Inside CARL Labs and the Future of AI Marketing Intelligence | To the Power of X, Ep. 2

By: Kayleigh Crandell

In episode 2, Chuck, Kayleigh, and Will pull back the curtain on CARL—the Cognitive AI Ranking Lab—and why we created it instead of buying something...

Anthropic Lists Two Web-Search Subprocessors Behind Claude — and the GEO Playbook Missed the Second

By: Isaac Marcuson

TL;DR: The standard Claude optimization playbook rests on 15 launch-day data points. The core claim holds: Claude’s web search runs on Brave. But Anthropic’s own...

graphic depicting franchise marketing as multiple businesses across the country with a central hub

They Came for Marketing. We Saw a Bigger Opportunity.

By: Courtney Turrin

Every new franchisee or dealer has been there before: a new business, a long list of unknowns, and a brand relationship that either sets them...

woman with hands together sitting in front computer with text on image: "Why I Made a Podcast"

Social Media Stopped Being Social, So I Started a Podcast

By: Kayleigh Crandell

Xponent21’s Kayleigh Crandell explores Richmond, VA’s creative scene. Hear from local makers, artists, and innovators on the Creator Spotlight podcast....

A computer with marketing data chart exploding into fragments

When Marketing Works Too Well

By: Will Melton

We almost lost a client because our marketing work for them was too successful. But Xponent21 is a full-scale innovation partner, so we do more...

Article cover graphic showing author Will Melton and stylized text: The 2027 Non-Profit AI Playbook

How Nonprofits Are Leveraging AI and Technology to Advance Their Mission in 2026

By: Will Melton

A practitioner-led series from the front lines of nonprofit technology discovery and deployment. Crawl, then walk, then run — at whatever pace makes sense for...

Where Does Your Nonprofit Stand? The 4-Rung AI Adoption Ladder

By: Will Melton

Before you can advance your mission with technology, you need to know where you’re starting. This is the second article in the The Nonprofit AI...

Start With Friction: Why Discovery Has to Come Before Deployment

By: Will Melton

The most common mistake nonprofits make with AI is skipping the listening phase. This is the third article in The Nonprofit AI Playbook series. Go...

How to Write a Nonprofit AI Policy That Actually Works

By: Will Melton

Policy done right starts with listening, not templates. This is the fourth article in The Nonprofit AI Playbook series. Go back to Part 3: Start...

X21 Podcast: To The Power of X

To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.

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