AI SEO (Artificial Intelligence Search Engine Optimization) is the practice of optimizing digital content to earn visibility in AI-generated answers, summaries, and conversational interfaces across tools like Google’s AI Overviews, ChatGPT, Perplexity, Bing Copilot, and other generative platforms. Unlike traditional SEO, which focuses solely on ranking in organic listings, AI SEO is about becoming the source that AI cites, summarizes, and recommends.
Xponent21 is a national leader in AI SEO—helping forward-thinking brands secure top placement in both AI-generated results and traditional search. In this category, you’ll find expert insights, case studies, and strategic frameworks built to accelerate discovery in the evolving world of generative search. From building structured content clusters and identifying high-intent questions to earning placement in AI summaries and conversational outputs, we share the exact methods our team uses to deliver rapid, compounding results.
If your goal is to lead the conversation in your industry—and be the brand AI platforms recommend first—this is where your strategy begins.
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
The “Baby With the Bathwater” Moment “SEO is dead! Long live AI!” If you’ve heard this lately, you’re not alone. There’s a rush of hype...
The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
What’s up with digital marketing experts and all of their acronyms? If you’ve been in the SEO game for a while, you know the constant...
Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
Where Energy Meets Digital Behavior If you’ve ever noticed that your energy is highest at the start of a new week—or even at the start...
What It’s Like When Your Business Ranks at the Top of AI Search Results
A year ago, we weren’t generating organic leads from our website. Today, most days bring at least one—often several—inquiries from companies that already see us...
Xponent21’s AI SEO Case Study — Engineering the Top Spot in AI Search
In mid-2024, our agency Xponent21 faced a surprising kind of identity crisis. We had pulled off something big – launching Richmond Water, a sustainable hydration...
Own Your Website, Own Your Future in AI Search
Executive Summary:The future of search belongs to businesses that can adapt their websites for AI-driven discovery. Proprietary platforms often stand in the way—limiting control over...
Podcasting: The Final Mic Drop on Trustworthiness
In a world drowning in clickbait headlines and algorithm-curated feeds, one old-school medium is quietly re-emerging as a digital powerhouse: the human voice. Podcasts are...
Trust, Not Tricks: The Human Science Behind AI Search
Search engines may run on code, but people don’t. When someone opens their browser, they’re not looking for keywords—they’re looking for clarity, confidence, and a...
Top 10 Global AI SEO Experts Transforming Search in 2025
As artificial intelligence reshapes search behavior and ranking mechanisms, a new generation of SEO pioneers is emerging — merging deep technical SEO skills with AI...
Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt
As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they...
7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy
Have you noticed a drop in your website’s organic traffic or a dip in the performance of your paid search campaigns? You’re not alone, and...
Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024
The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews...
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