Peec AI vs. CARL Intelligence

TL;DR: Peec AI and CARL Intelligence will both tell you how often AI assistants recommend your brand, but CARL gives you all four major models on every plan, a lower price and a clear plan for what to do next.

Over the last couple of years, we’ve watched the way buyers find businesses shift under our feet. An increasing amount of them ask ChatGPT, Claude, Gemini, and Perplexity for recommendations before they ever open a search bar, and most of the companies we talk to don’t have any visibility into whether they’re part of those answers. We built CARL Intelligence to close that gap for our clients, and since Peec AI is one of the better-known tools in the space, it’s worth putting the two side by side.

A Strong Benchmark in AI Visibility

We’ll give credit where it’s due, because Peec AI is a well-built, self-serve tracker for marketing teams and agencies doing AI visibility work. It runs buyer-style prompts through AI answer engines every day and reports whether your brand was mentioned or cited, along with visibility, average position, sentiment and share of voice against competitors. You can be set up in about 10 minutes without a sales call.

The catch shows up in the plan structure. Starter, Pro and Advanced each let you track three AI models from a list that includes ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI, and adding Perplexity, Claude, Grok or others means paying for an add-on or moving up to Enterprise. Peec also offers multi-country tracking, custom brand attributes, automated monthly reports and a long list of CDN and CMS integrations, though CSV export and the Looker Studio connector start at Advanced and API access is reserved for Enterprise.

It’s also popular, with a 4.9 rating on G2 and more than 2,500 brands and agencies using it, according to published reviews.

Built Around the Questions Clients Ask Us

When clients ask us about AI search, they usually want to know three things: whether they’re showing up, who’s beating them and what to do about it. CARL Intelligence is designed to answer all three. Every day, it runs each of your active prompts through ChatGPT, Claude, Gemini and Perplexity and records whether you and each competitor were mentioned, whether your site was cited, where you landed in the answer and the sentiment behind the mention. All four models come standard on every plan, including the free trial, so you never have to decide which assistants are worth paying extra for.

Data without direction only gets you halfway, which is why CARL also includes an AI Readiness scan. It runs 15 on-page checks on your site, pairs each with a recommendation and a note on its AI impact, and rescans monthly so you can watch the needle move. CARL also suggests prompts based on your site, shows where competitors are pulling ahead on each model, and puts our strategists within reach through the Visibility Lab or a retainer when you want help turning findings into a plan.

Getting started takes a few minutes, and the 90-day free trial doesn’t ask for a credit card. Book an optional onboarding call with our team and we’ll double your prompt allowance to 100 and can stretch your trial to as long as 180 days.

Two Trackers, Side by Side

On paper, CARL Intelligence costs less at every comparable tier, gives you more prompts for the money and includes all four models and data export on every plan.

A quick note on pricing: Peec AI’s figures come from a 2026 third-party review because Peec’s pricing page didn’t display prices when we checked. CARL Intelligence prices come from its public pricing page.

Choosing the Right Lever

Peec AI makes sense for global brands that need visibility data across several countries, want Google AI Overviews and Copilot tracking today, or already run their reporting through Looker Studio, webhooks and CDN integrations. Many of those features are included in the Advanced and Enterprise plans, so it’s worth budgeting with that in mind.

For mid-size businesses and agencies, CARL Intelligence is the stronger fit. You get the four AI assistants your buyers use most without paying per model, you can watch as many competitors as you like, and every workspace supports unlimited brands, so agencies aren’t penalized by project-based pricing as their client roster grows. The AI Readiness scan also means you’re never left staring at a dashboard wondering what to do next.

We also want to be upfront about how CARL works. It calls each model’s API directly, and ChatGPT, Claude and Gemini currently run without live web search, so their results reflect what each model knows about your brand and can differ slightly from what a logged-in user sees in the app. Because CARL Intelligence calls the AI models API directly instead of scraping search pages, it isn’t affected by the data problems many scraper-based tools are seeing right now. Perplexity runs with live search and returns real source URLs, and we’re piloting Google AI Overviews and AI Mode tracking now.

Already working with an agency on AI SEO, or want someone driving the strategy instead of running the dashboard yourself? Xponent21 clients get CARL Intelligence included at no extra cost as part of a full-service AI visibility management program. Talk to a strategist to see what that looks like.

Ready to See Where You Stand?

Start a free CARL Intelligence trial and you’ll get 90 days of daily tracking across ChatGPT, Claude, Gemini and Perplexity, unlimited competitors and an AI Readiness scan of your site, with no credit card required. Book an onboarding call with our team along the way and we’ll double your prompts to 100 and extend your trial.

AI is already talking about your brand, so make sure you know what it’s saying.

Start your free trial of CARL Intelligence

Prefer to skip the trial and have our team run this for you? Talk to a strategist and we’ll build it into a full-service AI visibility program.

Sources

• Peec AI pricing page
• Peec AI Review (2026), Dupple
• CARL Intelligence product and pricing page