Latest posts by Courtney Turrin (see all)
- The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value - September 10, 2025
- Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results) - August 19, 2025
- Own Your Website, Own Your Future in AI Search - August 5, 2025

The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
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Courtney Turrin
If you’ve ever tried to calculate the return on investment (ROI) from SEO or AI SEO, you know it’s not always straightforward. Ads can be tracked click-by-click, but content and SEO are more nuanced. Now, with AI-driven search platforms like Google’s AI Overviews, ChatGPT, and Perplexity shaping how buyers discover brands, the challenge has only grown. At Xponent21, we believe…

Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
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Courtney Turrin
Where Energy Meets Digital Behavior If you’ve ever noticed that your energy is highest at the start of a new week—or even at the start of a fresh day—you’re not alone. The same psychological rhythms that shape our productivity also show up in digital behavior. For B2B audiences, this often translates to higher engagement early in the week, tapering off…

Own Your Website, Own Your Future in AI Search
August 5, 2025
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Courtney Turrin
Executive Summary:The future of search belongs to businesses that can adapt their websites for AI-driven discovery. Proprietary platforms often stand in the way—limiting control over speed, schema, and technical SEO. This article explains the risks of “renting” your website, the impact on AI search visibility, and the steps to ensure you own and control your digital presence—so you can remain…

Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out
August 1, 2025
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Courtney Turrin
Every morning, my inbox and LinkedIn feed greet me with the same promise: “Game-changing new AI tool revolutionizes [insert process here].” Some of them are genuinely impressive. Many are clever spins on existing products. And more than a few are still in their infancy (some feel like they were vibe‑coded last weekend) — fine for experimentation, but risky for operational…

Trust, Not Tricks: The Human Science Behind AI Search
July 18, 2025
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Courtney Turrin
Search engines may run on code, but people don’t. When someone opens their browser, they’re not looking for keywords—they’re looking for clarity, confidence, and a sense of momentum. They want the right answer, and they want to trust it. That’s why the best AI SEO strategies aren’t built by technicians. They’re built by people who understand what drives attention, belief,…

[Portfolio] Springline Advisory
January 16, 2025
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Courtney Turrin
We partnered with Springline Advisory to replace their splash page with a dynamic website featuring bold design elements, custom animations, and a tailored content hub, all crafted to reflect their people-first culture and ambitious vision for the future.…

[Portfolio] Central Virginia Transportation Authority
January 16, 2025
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Courtney Turrin
The Central Virginia Transportation Authority (CVTA) required a dedicated digital platform to enhance public access to transportation project updates, meeting information, and essential resources. Leveraging stakeholder research conducted by KLT Group, we designed and built a user-friendly website that meets the diverse needs of CVTA’s audience while streamlining internal processes.…

Building Better Experiences Through UX Leadership and Workplace Innovation
September 27, 2024
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Courtney Turrin
Leading in UX and Workplace Innovation As the Chief Work Officer at Xponent21 and co-lead of Ladies that UX Richmond, my leadership roles are deeply connected by a shared focus: creating environments where people can reach their greatest potential. At Xponent21, I focus on building a work culture that fosters productivity, innovation, and collaboration. Similarly, at Ladies that UX Richmond,…

Managing AI Limitations: The Essential Balance of Automation and Human Oversight
August 30, 2024
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Courtney Turrin
The rapid evolution of artificial intelligence (AI) has transformed industries and reshaped how we interact with technology. While AI’s capabilities in content generation, data-driven insights, and automation are impressive, embracing these innovations requires recognizing the limitations that still demand human oversight. Without this critical balance, we risk undermining the very tools meant to enhance our lives. The Potential and Pitfalls…

How to Turn Your Sustainability Initiatives into a Powerful Marketing Strategy
August 19, 2024
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Courtney Turrin
Why Sustainability Matters in Modern Marketing In today’s marketplace, sustainability is more than just a buzzword — it’s a business imperative. Consumers increasingly expect companies to take responsibility for their environmental impact, and many are now basing purchasing decisions on a brand’s sustainability practices. This shift presents a unique opportunity for businesses. By turning sustainability initiatives into a core part…
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Recent Posts
The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value
September 10, 2025
AI SEO Guide: How to Build an Unrivaled Content Library That Wins at AI Search
September 4, 2025
Don’t Throw Out the Baby With the Bathwater — Why SEO Still Matters in the Age of AI SEO and Generative Engine Optimization (GEO)
September 3, 2025
The Alphabet Soup of SEO: What AEO, AIO, GEO, and AISEO Mean for Your Strategy
August 23, 2025
Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
August 19, 2025
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