We partnered with Springline Advisory to replace their splash page with a dynamic website featuring bold design elements, custom animations, and a tailored content hub, all crafted to reflect their people-first culture and ambitious vision for the future.…

The Central Virginia Transportation Authority (CVTA) required a dedicated digital platform to enhance public access to transportation project updates, meeting information, and essential resources. Leveraging stakeholder research conducted by KLT Group, we designed and built a user-friendly website that meets the diverse needs of CVTA’s audience while streamlining internal processes.…

The rapid rise of artificial intelligence (AI) is reshaping the digital landscape, and for manufacturers, staying ahead means embracing this transformation. AI-driven SEO strategies offer unparalleled opportunities to optimize content, enhance user experiences, and drive more targeted traffic. Manufacturers who adapt to these changes will not only improve their search engine rankings but also position themselves as leaders in an…

In today’s competitive manufacturing landscape, a single-channel approach to SEO is no longer enough. To stand out, manufacturers need a comprehensive content strategy that integrates the unique strengths of video, blogs, and social media. Together, these elements create a powerful synergy that improves search rankings, engages audiences, and drives qualified leads. This guide will walk you through how to seamlessly…

In the competitive manufacturing industry, maintaining a strong online presence is vital for attracting qualified leads and staying ahead of the competition. One often-overlooked way to supercharge your SEO efforts is through strategic partnerships. By collaborating with complementary businesses, you can expand your audience reach, create high-quality content, and improve search engine rankings—all while building lasting industry relationships. In this…

In today’s competitive manufacturing landscape, growing your customer base requires more than just great products. To thrive, you need to connect with both local and global audiences. By leveraging smart SEO strategies, you can increase visibility, attract high-quality leads, and drive long-term sales growth. This guide will explore proven SEO tactics to help manufacturers expand their market reach. From boosting…

In the competitive world of manufacturing, a strong online presence is critical to staying ahead. Leveraging data-driven SEO strategies allows manufacturers to boost visibility, attract high-quality leads, and drive sustainable growth. At Xponent21, we specialize in helping businesses like yours harness the power of key metrics and insights to achieve measurable results. In this article, we’ll explore the concept of…

Spam submissions have become more frequent in recent years, largely due to advancements in AI and automation. These unwanted messages can clutter your inbox, waste valuable time, and even pose security risks to your business. While no solution is foolproof, there are effective strategies to minimize spam and keep your website forms clean. Our Recommended 3-Part Anti-Spam Strategy for WordPress…

Effectively planning your PPC advertising budget is crucial for maximizing ROI or ROAS (return on ad spend). By following these three steps—researching key data points, implementing precise targeting, and consistently monitoring performance—you can ensure your campaign stays on track. For even more precision, you can use a PPC budget calculator to estimate your ideal budget based on your specific business…

Leading in UX and Workplace Innovation As the Chief Work Officer at Xponent21 and co-lead of Ladies that UX Richmond, my leadership roles are deeply connected by a shared focus: creating environments where people can reach their greatest potential. At Xponent21, I focus on building a work culture that fosters productivity, innovation, and collaboration. Similarly, at Ladies that UX Richmond,…