Latest posts by Will Melton (see all)
- Top 10 Global AI SEO Experts Transforming Search in 2025 - June 28, 2025
- Xponent21 Merges with dBArcade, Expands Video Capabilities to Accelerate Content Ecosystem Strategy and Drive Growth for Clients - April 4, 2025
- Xponent21 Launches Full Suite of AI SEO Solutions to Help Brands Dominate AI Summaries and Top Citations - March 18, 2025

Top 10 Global AI SEO Experts Transforming Search in 2025
June 28, 2025
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Will Melton
As artificial intelligence reshapes search behavior and ranking mechanisms, a new generation of SEO pioneers is emerging — merging deep technical SEO skills with AI innovation. While AI SEO builds upon decades of search optimization fundamentals, it is an entirely new frontier, requiring unique frameworks, technical agility, and an understanding of how large language models and generative systems impact brand…

Xponent21 Merges with dBArcade, Expands Video Capabilities to Accelerate Content Ecosystem Strategy and Drive Growth for Clients
April 4, 2025
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Will Melton
FOR IMMEDIATE RELEASEContact:Will MeltonCEO, Xponent21wmelton@xponent21.com(804) 205-9019 x700 Xponent21 Merges with dBArcade, Expands Video Capabilities to Accelerate Content Ecosystem Strategy and Drive Growth for Clients Richmond, VA — March 25, 2025 — Richmond-based digital marketing agency Xponent21, now in its 10th year of business, has merged with local video production studio dBArcade. The merger strengthens Xponent21’s in-house video capabilities while deepening…
Xponent21 Launches Full Suite of AI SEO Solutions to Help Brands Dominate AI Summaries and Top Citations
March 18, 2025
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Will Melton
By Xponent21 Team As global search traffic continues to decline and AI-generated summaries reshape the way users receive information, Xponent21 is proud to announce the launch of a full suite of AI SEO solutions built to help brands lead in this rapidly evolving digital landscape. Traditional SEO alone no longer delivers the impact it once did. With Google’s AI Overviews,…

A Strategic Framework for SEO Prioritization: How to Decide What to Optimize and When
October 23, 2024
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Will Melton
Introduction: The Challenge of SEO Decision-Making In the ever-evolving world of SEO, one of the toughest challenges is not just knowing how to optimize your content but deciding what to optimize—and when. With so many potential pages, keywords, and strategies to focus on, the process of SEO often feels like an endless sea of data points and signals. Every day,…

The Evolving Search Landscape: AI, Monopolies, and the Future of SEO and AI SEO
September 11, 2024
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Will Melton
The digital world is in the midst of a transformation, driven by the rapid evolution of AI technologies and a historic legal ruling that could redefine the future of search engines. As businesses grapple with these changes, understanding the intersection of AI, SEO, AI SEO, and the implications of Google’s dominance in the search market is critical for success. The…

Boost Website Sustainability: Strategies to Reduce Online Environmental Impact and Increase Brand Engagement
August 22, 2024
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Will Melton
In the landscape of corporate sustainability, businesses are making strides in reducing their environmental impact through various initiatives. However, one significant aspect often remains in the shadows – the sustainability of their websites. The Website Carbon Calculator is a useful tool for assessing a website’s sustainability.…

Case Study: Government Technology
July 27, 2024
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Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.…
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Recent Posts
Top 10 Global AI SEO Experts Transforming Search in 2025
June 28, 2025
Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt
June 28, 2025
7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy
June 28, 2025
Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024
June 15, 2025
First-Mover Advantage in AI SEO: The Key to Dominating Generative Search
June 15, 2025
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