Since the internet became a staple of modern life, marketing has been evolving to keep up with changing consumer behaviors and expectations. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking and new methods of connecting with their audience. It used to be commonplace to purchase print ads and spend countless hours shaking…

If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in…

Finding that one thing that will help you hit it out of the park in 2016 is not something that most people go in search of. You either find it by accident, or you do what everyone does and you create a list of resolutions and you make empty self-promises about how you are going to change in the new year. Maybe…

This is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth. In our last blog post, we discussed the 6 Reasons Why You Should Be Retargeting Customers; In this edition, we’ll discuss two new ways you can retarget your website visitors to maximize conversions. Know This: You Can Retarget…

Search Engine Optimization is for EVERY Business Most people use search engines. It’s a fact. I could bore you with the statistics, but for the sake of this post, let’s just say that ALL people use search engines (nearly all people do). What this means is that showing up high in search results when someone searches for the products and services…

The Challenge to Hiring the Right Person for a Great Website Design Oh how things have changed! It used to be that when you wanted a website, you called the guy you knew with the most tech savvy. You might have called him a computer nerd, or a tech geek, or maybe just Bob. As it turns out, Bob knew…