Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

Why Content Strategy Documentation is Sexy: Part 1

By: Will Melton

Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective. Here’s...

How not to monetize your mobile app [Case Study]

By: Will Melton

With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open...

How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

By: Will Melton

Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It...

Track Your Marketing Better With These 10 Solutions [Bootstrap]

By: Will Melton

I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their...

[Portfolio] Germaine Laboratories

By: Will Melton

Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective...

Microsoft is Buying LinkedIn – What Does it Mean for You?

By: Will Melton

$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big...

What Is Inbound Marketing?

By: Will Melton

Since the internet became a staple of modern life, marketing has been evolving to keep up with changing consumer behaviors and expectations. Many businesses have...

This FREE Investment in Your Marketing Will Perform Better Than the Stock Market

By: Will Melton

If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with...