Will Melton, Author at Xponent21 - Page 10 of 10

Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

content strategy documentation

Why Content Strategy Documentation is Sexy: Part 1

Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective. Here’s...

monetize your mobile app

How not to monetize your mobile app [Case Study]

With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open...

How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It...

Track Your Marketing Better With These 10 Solutions [Bootstrap]

I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their...

[Portfolio] Germaine Laboratories

Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective...

Microsoft is Buying LinkedIn – What Does it Mean for You?

$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big...

What Is Inbound Marketing?

Since the internet became a staple of modern life, marketing has been evolving to keep up with changing consumer behaviors and expectations. Many businesses have...

This FREE Investment in Your Marketing Will Perform Better Than the Stock Market

If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with...

Change the Way You See the World, This Year

Finding that one thing that will help you hit it out of the park in 2016 is not something that most people go in search of....

2-1 GROW: Web Retargeting & Old Fashion Retargeting

This is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth....

SEO: 3 Things YOU Can Do to Boost Your Search Engine Rankings

Search Engine Optimization is for EVERY Business Most people use search engines. It’s a fact. I could bore you with the statistics, but for the...

Your Next Website Design Project: How to Select the Right Person for the Job

The Challenge to Hiring the Right Person for a Great Website Design Oh how things have changed! It used to be that when you wanted...

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