SEO Strategy: How to Win a Competitive Game
By: Will Melton
If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page...
How to Create Compelling Mission and Vision Statements: Through the Lens of Brand Strategy
By: Will Melton
Brand strategy is a critical component of a business. An effective brand strategy aligns all elements of a business with its target audience and helps...
The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards
By: Will Melton
The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is...
When Your Company is Awesome But Your Reviews are Awful
By: Will Melton
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of...
5 Ways to Save on Your Next Website Project & Maximize Its Impact
By: Will Melton
If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix...
6 Reasons You Should be Retargeting Customers
By: Will Melton
Retargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden,...
It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling
By: Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel...
6 Apps to Help Your Organization Transition to a Remote Work Culture
By: Will Melton
The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for...
Why We’re Embracing a Four-Day Workweek
By: Will Melton
If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company....
Close More Business: Adopt a Repeatable Sales Process
By: Will Melton
I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the...
How to Grow Your Social Media Following
By: Will Melton
As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers....
Lead Nurturing: Increase Your Speed to Lead Response and Increase Your Close Rate
By: Will Melton
“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue. Though it’s something we’re hearing less and less as...
X21 Podcast: To The Power of X:
To the Power of X our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
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