Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
Screenshot of The ChatGPT Search Query Extractor

Unlocking the Secrets of AI Search: How to See What ChatGPT Searches for Your Prompt

As AI-driven search becomes central to how people discover and trust information, understanding how large language models (LLMs) like ChatGPT think—and more importantly, how they...
Read More
Rank in AI Search Results with These 7 Steps

7 Steps to Reclaim Your Traffic with an Informed AI SEO Strategy

Have you noticed a drop in your website’s organic traffic or a dip in the performance of your paid search campaigns? You’re not alone, and...
Read More
Screenshot of AI Overview inclusion tool from Advanced Web Ranking showing 57% of searches including AI overviews as of June 23, 2025

Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024

The search landscape just shifted—again—and we captured the play-by-play on our latest Xponent21 Podcast episode. Minutes after Advanced Web Ranking confirmed that Google’s AI Overviews...
Read More
Xponent21 is America's #1 AI SEO Agency

First-Mover Advantage in AI SEO: The Key to Dominating Generative Search

The search landscape is undergoing its most dramatic shift in decades. Generative AI now sits atop many Google results pages, answering queries directly and reshaping...
Read More
AI SEO in a Hyper-Competitive Landscape

AI SEO in a Hyper-Competitive Landscape: Why You Must Act Now

If your brand isn’t showing up in AI-generated answers, you’re already losing—and most people don’t even realize it yet. Search traffic is quietly collapsing across...
Read More
Image

Answer Tomorrow’s Questions Today: The Power of Predictive SEO

There’s a reason the same brands keep showing up at the top of AI Overviews: they didn’t wait for permission. In essence, those brands practiced...
Read More
Screenshot showing TripleDart as a US-based company that is actually located in India

Black Hat SEO Is Dead Weight: Why AI Search Is Closing the Door on Manipulative Tactics

In the age of AI-powered search, your content doesn’t just need to rank—it needs to deserve to rank. That means the days of black hat...
Read More
Understanding and optimizing for your company's MVQ or Most Valuable Question is the key to generating revenue with AI search.

Why Discovering Your Brand’s Most Valuable Questions Is the Smartest AI SEO Strategy Today

We’re living in the era of answer engines, not search engines. If your brand isn’t authoring the best answers, you’re invisible to your next would-be...
Read More
Image

Why Most Digital Marketing Agencies Are Behind on AI SEO

If you’ve recently asked your agency how they plan to help you rank in AI search results—and got blank stares or vague answers—you’re not alone....
Read More
Image

AI SEO and the SaaS Visibility Shift: Preparing for AI-Driven Decision-Makers

On a recent afternoon, a marketing director searches Google for “best subscription management software.” Instead of the usual scroll of blue links, he’s greeted by...
Read More
Image

From SEO to AEO: The Wake-Up Call Businesses Need to Survive the AI Search Shift

Search engines aren’t gateways anymore. They’re filters—and AI is the one deciding what gets through. It determines what people see when they search, how answers...
Read More
Image

How to Optimize Your Website and Content to Rank in AI Search Results

Latest update: November 16, 2025 As AI-powered search engines like Perplexity, Google’s AI Overviews—and now AI Mode—as well as tools such as ChatGPT continue to...
Read More
Image

Partner With Us

Our clients are our partners. Together we’ll spark something amazing.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
This field is hidden when viewing the form
Name*