If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve…

Key Takeaways: After Diners Club came out with the first multi-purpose charge card in the 1950’s, it was still several decades before credit cards were accepted widely by merchants across the United States. After 60 years of swiping plastic, many businesses today reject cash because it’s inconvenient and poses risks.  With the emergence of Bitcoin, the world’s first cryptocurrency, in…

Retargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden, you start seeing ads for the gadget all over the Internet. You see the ads when you’re reading the news, when you’re scrolling through your newsfeed on Facebook, even when you’re researching recipes for the…

Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays…

The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for companies and organizations to communicate their readiness plans to staff and customers while simultaneously rolling out the digital infrastructure needed to support remote work culture and productivity. As a digital business, it made sense for…

If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company. In pursuit of success, we’re taught, either through school or the School of Hard Knocks, that the customer must be pleased first and foremost (and as a marketing guy, I’ll tell you they should). But…

I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of your values is a great way to connect with others who value the same things. Much like this exercise, I often think about my experience as a customer of other…

As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you receive from social media are dependent on a very important factor– followers! Your number of followers is certainly not the primary way to measure the success of your business, but it…

“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue. Though it’s something we’re hearing less and less as home phones go the way of the dodo, it couldn’t have greater significance today as we advise our clients on how to win more business. Having spent years working with clients in a variety of…

Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. American writer William S. Burroughs encapsulated the fundamental nature of growth when he said: “If you’re not growing, you’re dying.” This pursuit sits at the forefront of the minds of decision-makers with the primary benchmarks being increased revenues and profits. With growth topping the priorities…