Content Without Context is Useless

Olivia DeputyContent Marketing0 Comments

As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forward. With the easy-to-use content management systems available today, anyone with an idea (novel or not) can publish a blog or create a website. This, dear friends, creates content overload. Try googling … Read More

The Power of Big Data in the Hands of Small Businesses

Courtney TurrinConversion Optimization, Marketing Analytics, Measuring ROI0 Comments

big-data-for-small-businesses

You have probably heard about “big data,” but may be uncertain about what the term really means. So to begin, what is big data? Big data refers to large, diverse datasets that may be structured or unstructured and that can be analyzed to reveal patterns and insights concerning complex topics, such as user behavior. For small business owners, big data … Read More

“Sexier than Blake Shelton” – Why Content Strategy Documenation is Sexy: Part 2

Olivia DeputyContent Marketing0 Comments

sexier than blake shelton

People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel confident that by the end of this article you’ll agree with me that content strategy documentation is quite a bit sexier than the country music star. Last month, I blogged about a content … Read More

Use this 1 Simple Tool to Boost your Website’s Conversion Rates

Courtney TurrinConversion Optimization, Website Design0 Comments

Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conversion rates? If you have, then A/B testing may be a good option for you. A/B testing, or split testing, allows you to pit 2 or more different versions of your website … Read More

Why Content Strategy Documentation is Sexy: Part 1

Olivia DeputyContent Marketing0 Comments

content strategy documentation

Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective.  Here’s why a content strategy manager from Capital One says content strategy documentation is sexy. In this day and age when there’s a meetup for every interest group under the sun, I’m thrilled that my city, … Read More

A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

Courtney TurrinConversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROI0 Comments

Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based … Read More

How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

Will MeltonConversion Optimization0 Comments

Why are companies spending so much money growing their website traffic while completely ignoring a key ingredient in the recipe for success? It’s innocent really, but someone has to prevent this pandemic from draining profits and stifling the growth potential of companies that invest in digital marketing. It starts when someone says, “Hey, let’s buy some ads and drive a … Read More

Track Your Marketing Better With These 10 Solutions [Bootstrap]

Will MeltonDigital Advertising, Measuring ROI, Search Engine Optimization0 Comments

I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its … Read More